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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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3151 - 3175 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By ahmad a

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Jul 16, 2025

It was amazing course and amazing experience

By Orlando R L A

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Jul 8, 2025

me ayudo a fortalecer habilidades digitales.

By Manuel A D T

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Mar 28, 2025

Excelente, dinámico y muy bien estructurado.

By María G G O

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Jan 18, 2025

Great info! Useful and simple, but effective

By Chris R M

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Jan 11, 2025

I have refreshed my knowledge and confidence

By Edgard C

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Nov 14, 2024

precise, punctual and very straight forward.

By Zulma N

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Oct 31, 2024

Me encanto muy ilustrativo, aprendí mucho...

By Buğra Y

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Sep 2, 2024

Great for beginners to learn about basics :)

By Aurida M

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Aug 19, 2024

good course and affordable fees. terimakasih

By PARSAORAN P

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Jul 27, 2024

sudah selesai saya minta sertifikat di kirim

By Asma I

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Feb 7, 2024

wowwww! that was just a power packed course.

By Julius L

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Jan 22, 2024

This course was great. Thanks Coursera, 🙏🏿

By Vanessa A

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Jan 10, 2024

Very informative and paced super reasonable.

By abraham n

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Aug 10, 2023

This course was really nice and motivational

By Dozie E

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Aug 2, 2023

I enjoyed every journey through this course.

By Sona D

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May 29, 2023

excellent for both beginners and experienced

By Polett O

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May 27, 2023

Great course, very understandable and clear.

By Nguyễn Q S

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Apr 25, 2023

excellent course , a whole new thing for me.

By AHMAD D B S

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Apr 17, 2023

TOO MANY INPUT AND KNOWLEDGE.THANKS COURSERA

By MARIA D S P

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Mar 21, 2023

Ha sido fantástico, ameno y muy instructivo.

By arbabhassan

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Dec 9, 2022

A VERY WELL STRUCTURED AND UP TO DATE COURSE

By Osawe o

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Nov 13, 2022

Great course, full of details and resources

By Skhululwe M

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Oct 30, 2022

THIS COURSE IS VERY HELPFUL AND INFORMATIVE

By Sherif R

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Oct 27, 2022

Great introductory course to Marketing World

By Abdul r k

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Oct 26, 2022

Keep your Basics Clear with strong grip on.