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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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3326 - 3350 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Soe E E T

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Jun 7, 2024

easy to understand and clear explanation

By Travis R

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Apr 1, 2024

Really great for an introduction course.

By chandralekha t

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Jan 3, 2024

it is well paced and learn alot from it.

By Mohamed A

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Oct 12, 2023

what an awseome course it helped me alot

By Ramiya S

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Aug 23, 2023

Excellent videos and wonderful insights.

By Saqlain T

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Aug 17, 2023

This Course is very helpful for Everyone

By Abdul H

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Jul 22, 2023

i am very happy to compelte this course.

By Oduche D

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Jul 7, 2023

This course is was an eye opener for me.

By Tiara P P

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Jul 4, 2023

Easy to learn with the videos and quizes

By Austin M

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Jun 27, 2023

Very simple and straight forward course.

By Abdelmalek B

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May 25, 2023

Good introduction to digital marketing !

By Sandip S B

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Apr 29, 2023

I am very happy to get this certificate.

By Faheema U

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Mar 31, 2023

Amazing course with accurate information

By Okwudile c

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Mar 8, 2023

I really this course and the lead tutor.

By Muhammad A K

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Dec 7, 2022

very good course. very very informative.

By Benjamín B

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Nov 25, 2022

Clear and easy to follow. I love the UX.

By Mehboob H

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Nov 9, 2022

Google's teaching method is pedagogical.

By Awomosu u

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Oct 28, 2022

it has been an amazing journey so far.

By Fatima B

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Oct 8, 2022

fast and simple to understand and learn

By felister W

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Oct 5, 2022

Very interesting and detailed lectures.

By Adam B

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Oct 5, 2022

Great foundation for digital marketing.

By Yeshaswi S

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Sep 30, 2022

It was really helpful! I learned a lot!

By Jennifer H

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Aug 18, 2022

i feel smarter and have gained knowledge

By musa a

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Nov 29, 2025

معلومات قيمة جدا ومفيدة وشرح مبسط وواضح

By Zawwar I

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May 21, 2025

well constructed and informative course