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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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3351 - 3375 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By سمر ن ا

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May 13, 2025

لقد استفدت من هذه الدوره كثيرا شكرا لكم

By Reynaldo B B J

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May 5, 2025

fantastic course as a beginner on this.

By Roxana V P

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Apr 30, 2025

excelente curso, con buenas actividades

By Qonita K W

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Apr 15, 2025

This course helps me a lot. Thank you!!

By lebogang M

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Mar 20, 2025

very easy to understand and informative

By Everton B

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Mar 11, 2025

Objetivo, prático, didático e dinâmico.

By Aqib Z

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Jan 18, 2025

it very useful to learn for new comer's

By Adebo A

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Dec 18, 2024

I enjoyed taking this up and finishing

By Sharafat A

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Nov 22, 2024

beneficial and up-to-date information .

By ravneet s

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Nov 7, 2024

I got some much knowledge about digital

By Abdel O S L

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Nov 5, 2024

Instructivo e Interactivo. Muy bueno!!!

By Leandro S

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Aug 22, 2024

Amazing content and delivered very well

By Syed B

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Jul 28, 2024

wounderfull course with lot of knowldge

By Luis T

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Jun 22, 2024

muy buen curso, técnicas muy didácticas

By iiecm

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Jun 1, 2024

Very nice and this course is so helpful

By Chinenye L

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Apr 13, 2024

The course was awesome. Very insightful

By Alina

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Mar 18, 2024

Amazing opportunity, for new adventure!

By sidney m

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Feb 29, 2024

Very informative and easy to understand

By Dawn K M

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Dec 19, 2023

I enjoyed this course and learned alot!

By Luisa D R B T

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Dec 16, 2023

Sangat penting dan menambah pengetahuan

By VICTOR N

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Dec 5, 2023

it's helpful course. thank you Coursera

By PRIYANKA

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Sep 21, 2023

Thank you for google digital marketing.

By shahar s

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Sep 14, 2023

great introduction to such a wide topic

By Tooba S

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Jul 13, 2023

best course. Thankyou for financial aid

By Beverly

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Jun 26, 2023

Great course! now on to the next one...