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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4476 - 4500 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By Deleted A

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Jul 9, 2023

Thank you so much.

By Edward R E K

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Jun 16, 2023

100% Satisfied !!!

By NZ G

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Jun 12, 2023

Very comprehensive

By Ashwani S

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Jun 1, 2023

Amazing Course !!!

By ashwani c

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May 7, 2023

exceptional course

By Kannan K

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Apr 14, 2023

Informative course

By kainaat r

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Mar 19, 2023

loved this course.

By Ahmed N

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Jan 24, 2023

Exciting & helpful

By Talha

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Dec 21, 2022

Learn Alot From It

By Aditya H

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Dec 13, 2022

Easy to learn with

By Christopher C

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Nov 15, 2022

Fantastic Learning

By Ms O

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Nov 9, 2022

awesome experience

By Joe

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Oct 21, 2022

Excellent so far!

By Venkat M

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Oct 18, 2022

Good Intro course

By Clermont M

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Oct 17, 2022

Great learning !!

By MSR

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Oct 11, 2022

nice for learners.

By Lubnah A

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Oct 4, 2022

Excellent course.

By Tadesse G M

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Oct 2, 2022

Fast track way !!

By Robin J

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Oct 1, 2022

excellent content

By Yaser H

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Sep 30, 2022

thank you so much

By Eloisa

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Sep 30, 2022

Great experience!

By Karen B

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Sep 27, 2022

Well put together

By R H R

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Sep 22, 2022

Very Informative.

By kaviarasi

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Sep 21, 2022

it usefull for me

By Pirapong S

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Sep 10, 2022

excellent chapter