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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,302 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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7251 - 7267 of 7,267 Reviews for Foundations of Digital Marketing and E-commerce

By Fernanda l

•

Oct 31, 2025

Espantoso traduccion

By Sidheswar B

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Apr 28, 2025

not fullly developed

By Tomi S

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Mar 20, 2025

bullshit platform.

By Ayush B

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Dec 21, 2025

not to the level

By Bilge E K

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Sep 19, 2025

Çok yüzeyseldi

By MUHAMMAD U N

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Jun 12, 2025

unbenificial

By Muhammad N D P

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Oct 27, 2024

Wasting time

By DIEGO M D G R

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Nov 16, 2025

No me gusto

By EDER A S M

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Aug 11, 2025

Me encantó

By 杨晨曦

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Jul 24, 2025

bullshit

By miguel l

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Aug 4, 2025

estafan

By vikas m

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Aug 19, 2025

poor

By Khánh L

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Feb 8, 2026

bad

By imaweeb 7

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Apr 25, 2025

bad

By Nasir A

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Apr 21, 2025

yas

By رنا

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Aug 30, 2025

ز

By Sanket K

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Mar 28, 2025

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