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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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1476 - 1500 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By David A

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Mar 25, 2024

I learned so much that I never would have anywhere else. Thank You Google for a challenging and fun course.

By Julia G

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Mar 23, 2024

Highly informative, especially for beginners. Great overview of what to expect for the rest of the course.

By Martyna N

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Mar 21, 2024

Bardzo dobrze przygotowany kurs, informacje przekazywane są w uporządkowany i jasny sposób. Gorąco polecam.

By Rohit S

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Oct 27, 2023

a good and a hollistic approach to learn has been the main motive of google when going through this course.

By adnan k

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Oct 16, 2023

very very informative and useful for career building the rating must be more than five star thanks coursera

By Pawan L

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Oct 11, 2023

I really enjoyed doing this course, and I hope to make a career in it. And I got a certificate from Google.

By Laura

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Oct 4, 2023

Very complete course that helped me understand some basic concepts in this area that I am so happy to learn

By Daffa R

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Aug 14, 2023

this is very good opening for digital marketing at the beginner level to learn more about digital marketing

By VIKASH D

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Jul 15, 2023

This is a amazing course.i want to give a feedback .Please provide this course in hindi and other languages

By Jonathan K

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Jun 3, 2023

if you want to learn more about online marketing, digital marketing and e-commerce is the best course to do

By kadidja k

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Apr 27, 2023

Very nice course, very rich with a lot of information but just enough for someone to digest, very pragmatic

By Colleen D E

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Feb 26, 2023

I've learned a lot so far and have great resources from notes to study and become more familiar with terms.

By Whitney C

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Jan 24, 2023

Super insightful for anyone trying to learn more about digital marketing and pursue a career in it as well.

By Scorpio's B

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Nov 28, 2022

This course helped me alot. Me being a person that has an ecommerce business, this course is what I needed.

By juan a

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Nov 22, 2022

muy buen curso te da la base y el contexto para aprender markting digital y como empezar a trabajar en ello

By Richard M

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Jun 20, 2022

Practico, te brinda un panorama general muy bueno del Marketing digital y comercio electronico. Recomendado

By Micaela A A M

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Sep 9, 2025

es muy bueno , si eres constante y lees mucho este curso tiene muchas cosas que te puede explicar muy bien

By PARELLA A B

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Jun 15, 2025

excellent course offered by google it may help full every beginner for digital marketing thank you google

By Trương T M T

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Apr 4, 2025

The course was great, it's help me to orientate what I need to learn more about this section of Marketing.

By aroosa s

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Feb 14, 2025

I have learned the basics of digital marketing. Very well compiled information and interesting assignments

By kamran a

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Oct 31, 2024

Excellent learning experience. Please share more such opportunities for learning at kamranamin90@gmail.com

By Ahmed A

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Apr 18, 2024

I am really surprised by the methodology used in the course. It's very understandable and straightforward.

By Franol T

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Mar 29, 2024

It’s was challenging but I learned a lot of things. I’m expanding my horizons and the future looks bright.

By Hamayal D

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Oct 16, 2023

Its brilliant i learn everything that provide me its very easy to understand and i can apply for a job now

By Archana S

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Sep 6, 2023

i like this course ;excellent course keep going thank you,certificates also received very fastly thank you