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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 18, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2526 - 2550 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Sanjay N

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Sep 3, 2023

This course is excellent and finds engaging all over the course

By Derek M

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Aug 1, 2023

A great way to get your beak wet in the digital marketing space

By radhika b

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Jul 5, 2023

Best Foundation course to enter the field of digital marketing.

By Maria F

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May 25, 2023

Was good provider of basic knowledge of terms, would recommend.

By Lor L A

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May 14, 2023

Thank you very much

I learn very important things in this course

By Jodi T

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Apr 29, 2023

Very informative and well communicated. I really learned a lot.

By isaac c

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Apr 20, 2023

Instructors and notes are well framed for better understanding.

By Laura N M

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Apr 7, 2023

very good bases to learn about digital marketing and e-commerce

By Melvin T

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Mar 17, 2023

This was very informative and educational. I am ready for more.

By Cate M G P M

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Jan 4, 2023

I learned a lot. Thank instructors! Thank you Google and Globe!

By Augustine N

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Jan 2, 2023

I love everything about this course. Thanks for the opportunity

By Bapi D

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Nov 13, 2022

Its really a great stat to me and got lot of knowledge. Thanks.

By Suliman S

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Sep 10, 2022

A great place for learning. The way of knowledge was also good

By Mukesh K

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Aug 17, 2022

Very good course to give overall understanding on the subject.

By salah N M s

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Aug 7, 2022

A very excellent course with a simple and wonderful explanation

By Jessie L

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Jul 21, 2022

Very good general overview of digital marketing and e-commerce.

By Nilsa B

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Jun 23, 2022

This was very informative. I absoluletly am loving this so far.

By Juliana A

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Jun 11, 2022

Very informative! Made me exited to learn more about the field!

By Haitham A

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May 30, 2022

A wonderful motive way to learn Digital Marketion & E- commerce

By Amitesh J

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May 21, 2022

Fantastic course if you want an overview of all things digital.

By Jenny K

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May 11, 2022

Amazing course! The contents are super insightful and engaging.

By César J S B

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Aug 11, 2025

This course is absolutely useful and well structured! 5 of 5!!

By Joel d R R

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Aug 5, 2025

Muy buen curso aprendí bastante referente al marketing digital

By Sanjay S

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Jul 22, 2025

i learned so much from this course thank you so much. Loved it