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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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2726 - 2750 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Maphathi M

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Feb 2, 2024

A guided course with instructions and real-life examples!

By Anuradha P

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Dec 29, 2023

its good and contains deep overview information tutorial

By Kanwal Q

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Sep 7, 2023

Best course I personally really like it very informative.

By Afikile M

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Aug 23, 2023

This was a good course. I enjoyed to learn with Coursera!

By Jumana A

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Aug 4, 2023

Insightful and engaging course content. Highly Recommend!

By Kanade D

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Jul 26, 2023

covered all topics in this foundation course... Thank you

By Aysel Z

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Jul 25, 2023

It was awesome. I'm so proud that I was given this chance

By Rose O

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Jul 21, 2023

this is one of the most perfect course i have come across

By Yayang F S P

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May 23, 2023

Very helpful in learning digital marketing and e-commerce

By Judd K J

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May 10, 2023

I learned alot, great user interface and highly intuitive

By Ismael B

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Apr 11, 2023

Got to learn alot about different career paths i can take

By Ronak G

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Mar 20, 2023

To stay in market be with market

ECommerce is new market .

By Filipe A

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Mar 12, 2023

This was too good and the instructor was really the best!

By Suzanne C

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Feb 28, 2023

top super explication hate de poursuivre les autres cours

By Maryam Z

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Dec 30, 2022

love the knowledge the teachers are great this helps alot

By Manoj K

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Dec 29, 2022

amazing, gave me detailed knowledge of digital marketing

By Erika C

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Dec 26, 2022

The course was digestible, engaging , applicable and fun!

By Wendy F

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Oct 21, 2022

Clear, concise, and substantial without being too dense.

By Misael S A

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Jun 23, 2022

Very suttle learning.

i would highly recomend this course.

By MAGDA C U S

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Oct 17, 2025

Excelente curso, maneja un leguaje muy claro y amigable.

By Ithan E A G

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Apr 8, 2025

Aprendes mucho y la metodología es increíblemente cómoda

By Trương M H

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Jan 6, 2025

It's so easy to follow. Thanks for creating this course!

By ashraf d

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Dec 18, 2024

أنا ممتن ليكم على الشرح الإحترافي لم أجده في أي مكان أخر

By Raghul M

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Dec 6, 2024

Truly Helpfull for my career. Thanks Google and Coursera

By Shazia S

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Nov 22, 2024

this course is very informative regarding terminologies.