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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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2726 - 2750 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Juan D

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Jul 17, 2025

Excelente contenido, muy claro y con traducción en español

By Nathali M

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May 15, 2025

Excelente introducción a este mundo del marketing digital!

By Cristina M

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Mar 6, 2025

fue el mejor curso que pude haber estudiado muchas gracias

By Cesar P

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Nov 15, 2024

Good foundations module to fill in the gaps in my skillset

By Agus W

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Sep 11, 2024

There is one best form to present a portfolio is not true.

By Masitsa A

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Sep 7, 2024

I have really enjoyed learning and the coaches are superb

By Adolfo G E

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Dec 30, 2023

Good introduction, positive and professional presentation.

By Amanda T

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Oct 21, 2023

Good Course on Very Basic Foundations of Digital Marketing

By vivek g

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Jul 26, 2023

It was great learning.The course was in detail explanation

By snehasis d

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Jun 2, 2023

Superb beginner course on Digital Marketing and E Commerce

By Sri G

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Apr 12, 2023

Thank you to all respected mentors for your valuable time.

By Tom G

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Mar 21, 2023

Good overview of the Digital Market and E-commerce sector.

By Estefany C

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Dec 29, 2022

Great course to get the basics of marketing and e-commerce

By Emad k

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Nov 14, 2022

Very Professional Experience gained in the journey. Thanks

By Nicolas G V

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Oct 26, 2022

Great basics for marketing! cant wait for the next couses

By Rodrigo B S

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Oct 11, 2022

definitly, the ultimate start in digital marketing carrer

By Prakhar S

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Oct 10, 2022

many more left to learn ,excited to join many couses more

By Ginson M

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Sep 19, 2022

Great insights and informatio for growth and advancement.

By Hussain M

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Sep 3, 2022

Great beginner course for e-commerce and digital marketing

By Maria A M

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Aug 10, 2022

Motivating, interesting and friendly. Love to learn to it.

By Shoaib S

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Aug 6, 2022

Very Good and best taught, best examples from the experts.

By Deepa S

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Jul 5, 2022

Great content , structured well and and excellet delivery.

By Luisa N

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Jun 30, 2022

Great beginin course for digital marketing and e-commerce

By Muhammad T

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Jul 2, 2025

it's very good course and thanks to provide good teachers

By Naveed U

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Jun 22, 2025

best course for those who want to learn digital marketing