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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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2801 - 2825 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Haider A

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Jan 23, 2023

Nicely organized , professional tutors, deep concepts.

By Fatima M

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Dec 28, 2022

course content is good but also instructor is very good

By Hamda N

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Nov 15, 2022

Amazing basic concepts of digital marketing with depth!

By Joseph N

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Nov 3, 2022

iitsit's an amazing program andand quite interactive as

By mir z

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Oct 30, 2022

Very helpful for foundations of the digital marketing.

By Vicky O

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Oct 15, 2022

very goof insight into digital marketing and e commerce

By Hakizimana M

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Oct 7, 2022

I have gained much from the course. Thank you so much.

By Virginia L

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Sep 29, 2022

Enjoyed the content of the study. Clear scenerios.....

By Bui V H

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Sep 26, 2022

Thanks very much about course of course.org and google.

By Rumi M L

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Sep 8, 2022

Great. Really happy with this course. Very insightful.

By Shahbaz A

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Aug 11, 2022

Amazing understanding of the foundations of this course

By Rajeswaran T

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Jul 22, 2022

Outstanding learning experience, extraordinary support.

By Siddhesh G

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Jul 18, 2022

A really good introductory Course for digital Marketing

By Argwens O

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Jul 4, 2022

This is the best thing google has ever done to learners

By Carlos B O

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Nov 18, 2025

Ayuda mucho y es breve con buena información detallada

By hesham a

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Sep 1, 2025

It's an amazing course, thanks to Coursera and Google.

By Nandhinee S (

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Jun 24, 2025

Outstanding. Very informative and clear to the point .

By Flávio F

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Apr 9, 2025

Curso bem esclarecedor, com um conteúdo muito valioso.

By Viviana P R

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Feb 1, 2025

me encanto, aprendí mucho, vale la pena y es favorable

By Matěj Š

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Jan 5, 2025

A great entry course to a much more complicated topic.

By youness D

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Dec 24, 2024

it was really good and helpful and so easy to learn it

By Monique W

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Dec 20, 2024

Very coherent and detailed - easy to follow and learn!

By Saptorshi B

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Sep 21, 2024

Basics of digital marketing all covered in this course

By Anli L

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Aug 10, 2024

The course is structured and designed, easy to follow.

By Fabian B

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Jul 23, 2024

excelente curso aprendi mucho y seguire capacitandome.