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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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3351 - 3375 of 7,227 Reviews for Foundations of Digital Marketing and E-commerce

By Ali T

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Sep 2, 2022

Very Useful I can recommend to everyone.

By Amesha R

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Jul 26, 2022

Amazing Course , learnt sooo much from it

By Sucheta N

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Jul 15, 2022

An amazing course. This is what I needed.

By Anushka S

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Jan 26, 2026

very good much materials and very useful

By Dipendra S

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Dec 25, 2025

Clear, practical, and easy to understand

By Indra H

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Dec 25, 2025

good to foundation for Digital marketing

By Nhu N

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Jul 29, 2025

Informative course with great materials!

By DERLY G S L

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Jun 28, 2025

excelente super recomendado muy completo

By Qaiser J (

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Jun 5, 2025

great work and highly recommended course

By Monn đ •

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Mar 30, 2025

Extremely helpful, friendly to beginners

By Deepakshi G

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Feb 23, 2025

it provide a great about marketing field

By Ranjith K

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Nov 16, 2024

Clear information and perfect gaudiness.

By Alina O

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Oct 13, 2024

great course, motivates to keep going <3

By Nguyễn V T

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Oct 3, 2024

I'm very happy that I'm pass the courses

By Edith L

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Sep 20, 2024

Very easy to follow, clear presentation.

By Jonathan R

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Sep 1, 2024

Very Interactive and easy to understand.

By Angelie C L

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Aug 22, 2024

Thank you so much for this great course!

By LUIS C

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Aug 16, 2024

Very good, I learn, thaek you for teach.

By Soe E E T

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Jun 7, 2024

easy to understand and clear explanation

By Travis R

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Apr 1, 2024

Really great for an introduction course.

By chandralekha t

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Jan 3, 2024

it is well paced and learn alot from it.

By Mohamed A

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Oct 12, 2023

what an awseome course it helped me alot

By Ramiya S

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Aug 23, 2023

Excellent videos and wonderful insights.

By Saqlain T

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Aug 17, 2023

This Course is very helpful for Everyone

By Abdul H

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Jul 22, 2023

i am very happy to compelte this course.