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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AM

Jul 30, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

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4051 - 4075 of 7,110 Reviews for Foundations of Digital Marketing and E-commerce

By Fatima L

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Sep 28, 2022

Instructors are amazing!

By Ahmed K H

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Sep 2, 2022

great from to to bottom.

By Arunkumar h A

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Sep 1, 2022

doing well about society

By Manha Q

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Aug 6, 2022

Very helpfull and Amazing

By Pejman D

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Jul 7, 2022

Tidy, Clear and Organised

By Devalnath

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Jul 6, 2022

Totally worth every penny

By Isam M

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Jun 27, 2022

Very good for the starter

By Tangou T A S

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Jun 26, 2022

Great course. I recommend

By muneer h

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Dec 14, 2025

great course i ever seen

By Hadiqa G

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Dec 11, 2025

It was very informative.

By Victor G S

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Nov 13, 2025

Really throughout course

By Christian U

•

Nov 10, 2025

Very Good for your live!

By Saam H

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Oct 23, 2025

دورة ثرية جدا بالمعلومات

By Hershey V

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Oct 7, 2025

best foundational course

By Viviana V

•

Jul 24, 2025

muy completo y didactico

By M

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Jul 20, 2025

Its good and informative

By Akansh G

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Jul 12, 2025

I LEARNED A MANY ASPECTS

By CARLOS A P G

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Mar 27, 2025

EXCELENTE EL APRENDIZAJE

By Alberto S d J

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Mar 12, 2025

nota 10. adorei o curso.

By Gypsy Y

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Mar 4, 2025

Thank you to my coaches!

By Bilal H

•

Feb 26, 2025

دور ة جيملة جدا شكرا لكم

By Manmeet S M

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Feb 23, 2025

GREAT COURSE !! LOVED IT

By Dhruvilkumar B D

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Feb 9, 2025

nice and exellent cource

By Ndimphiwe C

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Dec 28, 2024

I loved this course.....

By Aveen

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Dec 22, 2024

build my foundation well