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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,513 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SC

Mar 22, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

MK

Oct 18, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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4351 - 4375 of 7,103 Reviews for Foundations of Digital Marketing and E-commerce

By Fernanda V

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Feb 3, 2023

Me encantó gracias.

By Valerie L

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Jan 25, 2023

tres bien expliquer

By Barkat A

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Jan 8, 2023

great to start with

By Myrna S

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Nov 23, 2022

I love this course.

By TAMILARASI.M

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Nov 11, 2022

very useful section

By DEVADOSS.V

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Nov 8, 2022

It was really good.

By Antonietta I

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Nov 7, 2022

I enjoy the course!

By Kayla

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Oct 21, 2022

Good to learn more

By Sky B

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Oct 12, 2022

fun and insightful

By Dimpho M

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Oct 7, 2022

Informative course

By Nadeen D

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Oct 5, 2022

Thnk you very much

By Christina M

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Sep 30, 2022

Very informational!

By Nicole

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Sep 19, 2022

really interesting

By Danielle H

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Aug 14, 2022

Super easy to learn

By Gurneet S L

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Aug 8, 2022

Very well explained

By Justin H

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Aug 2, 2022

Really insightful.

By mohamed a

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Jul 28, 2022

wow amazing course!

By Taha H

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Jul 27, 2022

alote of good infos

By Yinfei Z

•

Jul 12, 2022

very useful course!

By Anthony C

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Jul 1, 2022

Great presentation.

By Erón C

•

Jun 12, 2022

Very easy to follow

By Rajesh R

•

Dec 8, 2025

its really help me

By Mahesh S

•

Dec 5, 2025

Excellent Guidance

By Irina B

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Nov 20, 2025

so good so far! :)

By JULIO C B M

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Nov 11, 2025

VERY GOOD SO MUNCH