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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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4701 - 4725 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By Saad N

•

Nov 11, 2022

very informative

By Manoj K A

•

Nov 11, 2022

Brilliant course

By Sai G

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Nov 9, 2022

It's best course

By MOCH L M

•

Oct 23, 2022

sangat membantu

By Elisa B

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Oct 20, 2022

RReally usefull!

By Joelezob L

•

Oct 20, 2022

Very insightful

By Yasir A A

•

Oct 14, 2022

usefull courses

By Mazen M

•

Oct 2, 2022

Very informative

By Margy M

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Sep 26, 2022

Awesome course!

By Shaji p

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Sep 24, 2022

awesome modules

By Napoleon C

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Sep 22, 2022

monster course!

By AGUSTÍN A C D V

•

Sep 21, 2022

Great material!

By Shaik I

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Sep 18, 2022

Great learning!

By Palak K

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Sep 12, 2022

very intresting

By Fofo K G

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Sep 2, 2022

very instructive

By Christina M

•

Aug 28, 2022

Great program !!

By Abdulrahman B

•

Aug 5, 2022

Excellent course

By Kamal K

•

Jul 26, 2022

wonderful course

By Chizoba A

•

Jul 21, 2022

Great curriculum

By Martha Y L

•

Jul 15, 2022

VERY INFORMATIVE

By Nachiketas N

•

Jun 25, 2022

Excellent course

By Shraddha T

•

Jun 16, 2022

excellent course

By Santiago M

•

Jun 8, 2022

Excellent course

By Jesús B

•

Dec 27, 2025

Excelente curso

By Yudistira S

•

Nov 17, 2025

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