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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4751 - 4775 of 7,102 Reviews for Foundations of Digital Marketing and E-commerce

By Matisse R

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Nov 30, 2025

Course Rocked!

By Radhika K

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Nov 13, 2025

great learning

By Agha U

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Nov 1, 2025

Best course 💯

By Leonel A D U

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Oct 20, 2025

All start here

By مصطفي ي س أ ا ق م

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Oct 4, 2025

ممتاز حتي الآن

By Mr P S

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Aug 23, 2025

Useful Concept

By EDUARDO R D M

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Aug 7, 2025

Muy buen curso

By DAHIANA L V B

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Aug 1, 2025

Me gusto mucho

By JONATHAN D M V

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Jul 29, 2025

muy buen curso

By Miguel T

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Jul 24, 2025

muy buen curso

By Eric Q

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Jul 22, 2025

muy buen curso

By Pooja

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Jul 2, 2025

learned a lot.

By Dr.S.Sivaneshwaran

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Jun 29, 2025

Great Learning

By Alonso L D l C

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May 29, 2025

Easy and clear

By Mariana A

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May 17, 2025

Muy didáctico!

By M.saad k

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Apr 29, 2025

Great Coursera

By ANA R P D S

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Apr 12, 2025

Muito incrível

By Sumit R

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Apr 4, 2025

bestest course

By MD H H

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Mar 25, 2025

very excellent

By PROF. J Y S

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Mar 24, 2025

nice programme

By Aman D

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Mar 18, 2025

Perfect Course

By Neïka F

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Feb 21, 2025

it was so good

By Ann M

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Jan 18, 2025

so far so good

By Maged H

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Dec 23, 2024

It's wonderful

By Melanie M

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Nov 21, 2024

Very detailed.