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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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5226 - 5250 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By GABRIEL A A

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May 2, 2025

Muito bom!

By JOAO B D N

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May 1, 2025

Muito bom!

By Kajal

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Mar 27, 2025

Very Good!

By Shaxzada

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Mar 2, 2025

Absolutely

By status v & s v &

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Feb 21, 2025

wary cooed

By Hugo R R J

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Feb 5, 2025

Buen curso

By Rafaela N P d S

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Jan 30, 2025

Muito bom!

By Razan K

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Jan 14, 2025

دورة جميلة

By Ayu S K

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Dec 19, 2024

Bermanfaat

By Lorraine A

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Nov 13, 2024

Excellent!

By Ahmed S

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Nov 1, 2024

دوره ممتزه

By ABDERRAHMANE G

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Oct 20, 2024

incroyable

By Selva L D

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Sep 19, 2024

Excelente.

By raya m

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Sep 4, 2024

wonderfull

By Jojo “ V

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Aug 3, 2024

I LOVED IT

By Natalia A

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Jul 29, 2024

Me encanto

By Yuvaraj

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Jul 25, 2024

Thank you.

By Venkatesh P

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Apr 8, 2024

Excellent.

By Alex N

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Jan 12, 2024

Perfect!!!

By Muhammad A

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Dec 25, 2023

Amazing...

By René A

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Nov 22, 2023

Excelente!

By Dra. M V

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Nov 20, 2023

Excellent!

By Angela D S

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Oct 21, 2023

Excellent.

By Lies H

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Oct 3, 2023

verry good