Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,132 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

Filter by:

6001 - 6025 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By Shirly R

•

Jan 27, 2025

good

By Jamil B

•

Jan 25, 2025

good

By Nimra N

•

Jan 25, 2025

Good

By Noor K

•

Jan 25, 2025

good

By Mokshada M

•

Jan 12, 2025

none

By Anushka P

•

Jan 11, 2025

Good

By Fajar S

•

Jan 11, 2025

Good

By Mavis V

•

Jan 11, 2025

woow

By Nguyen X B H

•

Jan 7, 2025

good

By Islambek K

•

Dec 21, 2024

good

By Hooman T

•

Dec 1, 2024

best

By Jordan G

•

Nov 22, 2024

bien

By Siddhi K

•

Nov 18, 2024

nice

By Тютюнник І М

•

Nov 8, 2024

Клас

By DIPAK D

•

Nov 3, 2024

Good

By Manash p K

•

Oct 24, 2024

Nice

By Vidit V

•

Oct 20, 2024

nice

By MUHAMMAD A

•

Oct 17, 2024

good

By Vandanapu S

•

Oct 16, 2024

good

By Kishor J

•

Oct 9, 2024

good

By Aifa f A

•

Oct 7, 2024

Good

By Riffat Z

•

Oct 4, 2024

good

By agrilia p

•

Oct 1, 2024

good

By SUMAN C K

•

Oct 1, 2024

Good

By Tanapol Y

•

Sep 30, 2024

Nice