Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,132 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 18, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

MS

Feb 14, 2023

Absolutely perfect methodology in explaining every new concept. Would recommend this course to both beginners and people with some experience in SEO and/or e-commerce looking to bolster their skills.

Filter by:

6501 - 6525 of 7,225 Reviews for Foundations of Digital Marketing and E-commerce

By ABU A A R

•

Sep 23, 2022

VERY GOOD

I was interesting during this course and I learned a lot of things of digital marketing

By Raj R S

•

Sep 6, 2022

its a most remarkable jounrney i have ever experienced in my studying carreir

thank you coursera :)

By Ellie A

•

Jul 4, 2025

Nice recap from my marketing degree, too many testimonials which felt like I was wasting my time.

By Muhammad I M

•

Oct 2, 2022

overall it was a supper course. teaching adds were owsome . Teaching content was so incredeable

By Payal J

•

Oct 7, 2023

An exceptional articulation of the course, skillfully presented with clarity and interactivity.

By Mr. B

•

Nov 23, 2022

A good introduction to the subject. Additional reading materials or videos should be provided.

By Destiny P

•

Feb 1, 2023

A lot of filler videos for transitions but everything else provided a good base understanding.

By Mycael O

•

Feb 12, 2024

Quite interesting and insightful. Its a whole different world with this one. I recommend it.

By Liliana W

•

Jun 25, 2023

great, very helpful. wish data analytics was laid out a little more clearly but overall great

By MUHAMMAD F B A W

•

Oct 12, 2022

The basics of digital marketing and e-commerce are well-explained in this course.

Thank you.

By Tammy S

•

Aug 31, 2023

Love the course but it needs to go into further detail regarding exact ways to do each step.

By AJ B

•

Jul 10, 2023

This is the most interesting and relevant course designed by google and offered by coursera.

By Mina N

•

Jan 8, 2023

This course provides a good comprehensive understanding of Digital marketing and E-Commerce.

By Francisco H

•

Jun 23, 2022

This course is really basic but as the name says, it lays the foundations for whats to come.

By valeria p

•

Jul 10, 2025

deberian variar mas los instructores que no se haga tan repetitivo la misma persona siempre

By ajay s

•

Oct 3, 2022

Good job your course was really interesting ,explaining ,step step topi cover really awsome

By Hellen B

•

Apr 26, 2025

Molto ben strutturato, chiaro e pieno di momenti di controllo dell'effettivo apprendimento

By Shivraj S

•

Jun 30, 2024

it was a brilliant experience learning about the basics of digital marketing & e-commerce.

By Lamlom T

•

Nov 14, 2023

it is was so organized course and so professional i hope to continued the other's courses

By Pooja G

•

Jul 20, 2022

The course is really good..case studies and excercises can help in validating the learning

By kelly R

•

Aug 12, 2025

Has good information but not much practical experience. Information is presented well.

By Thayná M

•

Feb 21, 2025

Muitos testes e vídeos precisam ser revistos porque a tradução está atrasada e mal feita

By Ana K M B

•

Feb 12, 2025

La traduccion puede mejorar, azctualmente la traduccion complica un poco el aprendizaje.

By Tomas V M

•

Feb 19, 2026

muy buen curso salvo los complementos no calificados que no estan traducidos al español

By Saurabh S

•

Jul 1, 2023

THIS COURSE PROVIDE ME GOOD SKILLS OF DIGITAL MARKETING AND A HAVE A GREAT EXPERIENCE.