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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,127 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Sep 10, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

UD

Nov 8, 2022

I learned a lot about e-commerce business online and how to make it successful by digital marketing channels. Superb strategies to promote e-commerce businesses and increase their growth day by day.

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6901 - 6925 of 7,225 Reviews for Foundations of Digital Marketing and E-commerce

By Torrey N

•

Aug 23, 2022

Very basic

By Iman F

•

Jan 28, 2026

Excellent

By OSCAR G S C

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Nov 7, 2025

Muy buena

By Awais M

•

Sep 20, 2025

Best info

By MAYRA Z C M

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Jul 11, 2025

Muy bueno

By La L

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Apr 7, 2025

wonderful

By WW W

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Jan 21, 2025

Very Good

By FRANCISCO J C R

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Aug 5, 2024

Muito bom

By Masrur R P

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Jul 15, 2024

Very Good

By Plaban M

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Apr 14, 2024

very good

By Rakesh S

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Nov 23, 2023

very good

By KOVVURU D V

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Nov 7, 2023

excellent

By AMAN K

•

Oct 21, 2023

excellent

By Aremu B

•

Oct 15, 2023

it's fine

By T Q T

•

Jun 6, 2023

very good

By sandra.s.pinto@sapo.pt

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Apr 10, 2023

Very good

By Samuel S

•

Mar 29, 2023

Thank you

By DHANASEENUVASAN D

•

Dec 19, 2022

excellent

By Dolitey E

•

Dec 6, 2022

Excellent

By A.Lavanya

•

Nov 21, 2022

it's good

By Asma N

•

Sep 23, 2022

Excelent

By Mostafa R

•

May 31, 2022

very good

By Amr Z

•

Mar 24, 2025

Great 👍

By Junjunali P

•

Oct 19, 2024

its good