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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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1426 - 1450 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By Yatharth M

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Aug 17, 2023

I got phenomenal insights into digital marketing in the simplest way possible. Excited to dwell further into it.

By Chantal S

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Aug 4, 2023

Informative and well structured curriculum for laying down the fundamentals in Digital Marketing and E-commerce.

By Lohita N

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Jul 28, 2023

Excellent coverage on the foundation for digital marketing and e-commence. I would highly recommend this course.

By Ubaldo M G

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Jun 15, 2023

Muy completo, te da una visión general de los principales conceptos de Marketing Digital y Comercio Electrónico.

By Fairyal

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Mar 8, 2023

Starts with basics and builds upon the skills. Highly recommended. Bite-size information and easy-to-grasp terms

By Ace R M G

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Jan 19, 2023

This allows me to learn a thing or two and hoping forward to learn more from this course. Thank you and Godbless

By Qasim H

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Dec 16, 2022

Thanks to Coursera for providing such a great opportunity for us it was the very interesting and helpful course.

By Thamasha G

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Oct 2, 2022

What a start! Great. Very clear teaching style. Got so much valuable knowledg in Digital markrting & e-commerce

By SYAKUR H B A T

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Nov 5, 2025

the first course was very good for giving me the first view for my course about digital marketing and ecommerce

By Memory N

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May 7, 2024

This course is nice I can see with only the introduction of it, all I wanted. Looking forward to learn it more.

By Jalal K K

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Aug 11, 2023

Amazing course! I have learned a great deal of concepts through this course and am super excited to learn more.

By nakarinsk

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Jun 25, 2023

This cousre help me to generate idea about Digital Marketing and E-commerce to use for career and own business.

By Abdallah A

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May 31, 2023

I am thankful for every single person helped to produce this course for the people Thank you a million time.

By TOFAEL A

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Dec 24, 2022

it is really excellent experience for me. Thank you coursera for making such a beautiful platform for learning.

By Umair

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Jul 30, 2022

I have enjoyed a lot through this helpful course. And gaining knowledge about digital marketing and e-commerce.

By Andrea D

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Jul 18, 2022

I am really please with the first module , I learned so mush in about digital marketing concepts and e-commerce

By Belle

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Aug 14, 2025

Topics were explained well and it was easy to learn new concepts for a beginner in digital e-commerce like me.

By Aneeqa S

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Aug 6, 2025

It's such a great platform for doing all the courses available I've learnt so much.its so exciting and amazing

By Maria E D T

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Mar 5, 2025

Agradezco el contenido de este programa, fue el empuje para emprender un camino especial en Marketing. Gracias

By LUCKY K

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Aug 7, 2024

Alhamdulillah... now, i more know about digital marketing and e-commerce... thank you. its very good learning.

By Crystal W

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Mar 19, 2024

I really enjoyed the course and look forward to taking the remainder courses for the Professional Certificate.

By Jovon J

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Aug 28, 2023

Im so excited about the knowledge

I gaining from the class I can't

wait to see what the course has to offer me.

By 송수민

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Jul 22, 2023

It was very informative and I learned about marketing strategies in more detail and it was really interesting.

By Nur F B A | E S B

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Apr 13, 2023

Details and learned so much expected knowledge of digital marketing and e-commerce, thanks Coursera and Google

By Kim C

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Nov 30, 2022

Well presented. Easy to understand. Information is high quality and informative. Highly recommend - thank you!