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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,513 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SC

Mar 22, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

MK

Oct 18, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2001 - 2025 of 7,104 Reviews for Foundations of Digital Marketing and E-commerce

By Sandra D

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Mar 27, 2023

Excellent course. Information was valuable and the course was easy to understand.

By Pao P

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Mar 3, 2023

This course is the good fundamental for great start. Thank you for coaching me.

By Jaswanth .

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Jan 26, 2023

great course to understand the basics of digital marketing on google's view point

By Steve B

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Jan 13, 2023

Great so far. I did find it difficult to concentrate, however, that is all on me.

By Afaq A

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Oct 30, 2022

learned alot from the course looking forward to imlimenting it in the real world.

By Mohamad A

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Oct 23, 2022

Thank you for this wonderful course. I would advise everyone to learn in Coursera

By Nacho F C

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Sep 8, 2022

Wow, its been a nice little journey. Now im super excited about my next courses.

By Adjani P R

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Aug 8, 2022

Easy to digest information. Great foundational tools to move on into next course.

By nasasira b

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Jun 1, 2022

It gives u the best foiundation knowledge in the digital marketing and e-commerce

By Geraldine P T

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Apr 30, 2025

Muuuy buena información, verdaderamente dan buenos fundamentos. Estoy emocionada

By Cecilia I

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Feb 7, 2025

I greatly enjoyed the 1st course and I am looking forward to continue further :)

By Ali M

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Jan 17, 2025

It's a great course and unlocks so much potential. Thank you for the opportunity

By Sohraab M A

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Dec 27, 2024

Superb Experience, Keep Providing like this Value forever:) Thank you Coursera.

By Antonio P P E

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Nov 20, 2024

An a amazing travel to knowlegde, I´m so happy with the new adquired information

By Tatiana G R

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Nov 19, 2024

Muy buena informaçión ! tiene manera fail de conducirte a traves de la teamtica.

By Yania M

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Nov 9, 2024

Thanks for all, this course is so completed and full of info for us as beginners

By Alejandro C S

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Nov 5, 2024

Muy bueno, pero hay contenidos que no están completamente traducidos al español.

By Raquel j

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Oct 4, 2024

Very detailed, informative, is has given me the knowledge to grow in this field.

By Stefania P

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Aug 20, 2024

I really enjoy the course and the speakers! Looking forward to starting module 2

By Ethelyn D

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Mar 23, 2024

I learned so much in this course! Very usable stuff going forward in my career!!

By FAITH I Y A

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Mar 4, 2024

I love this course so much. I recommend it to as many people at any chance I get

By Tahj T

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Feb 27, 2024

The information was easily digestible. I am excited to finish all seven courses.

By Rubens H J

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Oct 23, 2023

Curso bem completo para pessoas que estão entrando na área do marketing digital.

By mohammad j

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May 25, 2023

Great course, I suggest it to everyone interested in learning digital marketing.

By hiram w

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Mar 29, 2023

Everything one needs to know about Digital Marketing and E commerce is included.