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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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2426 - 2450 of 7,227 Reviews for Foundations of Digital Marketing and E-commerce

By Brandy P

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Nov 3, 2022

I really enjoyed the course. It was clear and rememorable.

Thank you

By Manpreet S

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Oct 31, 2022

Very simple and easy to absorb the content with different formats.

By Sarah F

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Oct 5, 2022

Takes sometime and dedication to get through but is easy to digest!

By CHIEMELA C

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Oct 2, 2022

MAM VERY IMPRESSED WITH HOW RICH AND EDUCATING THIS COURSE HAS BEEN

By rafiq r

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Sep 17, 2022

It a great course and the learning material is designed very well.

By Lisa L

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Sep 15, 2022

Great course. Explained things very well and was easy to follow.

By Zahin F

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Jul 22, 2022

Excellent Introduction to the Basic Concepts of Digital Marketing!

By Ahmed A A

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Jul 6, 2022

it is the best and I hope to add the Arabic language in the future.

By Huyen N M

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Oct 18, 2025

very nice, i've learned a lot of knowledge about digital marketing

By Marcos R

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May 5, 2025

Didático, e esclarecedor melhor disponibilidade de tempo acessível

By Hafiz M A

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Feb 24, 2025

Thank you so much for all the team for providing me deep insights.

By Phineas M

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Nov 12, 2024

This course is amazing and so instructive, I recomand this for you

By Khairat M

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Nov 9, 2024

Best learning experience, supportive coaches and helpful materials

By Fatima A

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Nov 7, 2024

I love the way the instructor spoke clearly , slowly and lovingly.

By Kamrul H

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Sep 4, 2024

I really impressed with contents, quality and teaching techniques.

By Jason J C

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Jul 1, 2024

Great course to introduce the main concepts of digital marketing..

By Gabi R

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May 27, 2024

This course is well explained and easy to understand for beginners

By 정은

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Mar 27, 2024

Thanks for the great opportunity to learn about digital marketing.

By Adil H O

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Nov 25, 2023

I'm really happy that I'm learning as being a part of Google Inc.

By Farhan L

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Jul 19, 2023

Very instructional Course and easy to understand. Would recommend.

By Gabriel

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Jul 19, 2023

Excelente para conocer las bases de E-commerce & Digital Marketing

By Annette G

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Mar 15, 2023

Thought it was great and perfect for all levels of understanding!!

By Jonathan B A

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Jan 11, 2023

I loved this course and I am glad that I had the chance to take it

By bellirekha P

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Jan 8, 2023

The best decision ever in my life ..thankyou a lot keep helping ..

By Gregory S

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Dec 16, 2022

Great starting point to understand the basics of Digital marketing