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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 18, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2451 - 2475 of 7,111 Reviews for Foundations of Digital Marketing and E-commerce

By Alejandro

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Jan 26, 2024

Muy buen curso, para lograr avances en temas de mercadeo digital.

By Fahad A

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Jan 7, 2024

it was a great course i have learned a lot of skills through this

By Anna J O

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Jan 5, 2024

I loved it. To the point encouraging and filled with good advice.

By Vanesa K C V

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Dec 11, 2023

Everything I needed to learn from strach about Digital Marketing.

By Deleted A

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Sep 17, 2023

This was a very well presented course, which i enjoyed very much.

By Mike C

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Aug 28, 2023

Good foundation topics for those without background in Marketing.

By Lali M

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Aug 14, 2023

This is a very interesting course which I wanna pursue to the end

By Aakriti b

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Jul 16, 2023

Thank you coursera for your support it was really helpful for me.

By Sarah S

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Jul 1, 2023

Good basic information is presented in easy to understand manner.

By Sameh S

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Jun 7, 2023

good course and instractures

but i have problem on my certificate

By Marta S P G C

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May 14, 2023

Very well organized and not boring. It makes more easier to learn

By J. E

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Apr 25, 2023

Awesome. Covered all of the basics extremely well, thanks google!

By Muvetha D

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Apr 13, 2023

It's learn for very good and usefully in my knowledge . Thank you

By Kalpana K

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Mar 24, 2023

EXCELLENT TUTOR AND EASY CONTENT TO GO THROUGH. THANK YOU SO MUCH

By Deleted A

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Mar 15, 2023

Concise and informative. I like the format of the class as well.

By Melinda K

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Jan 10, 2023

I learned a lot through this course.. thank you Google & Coursera

By Muhammad U

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Dec 28, 2022

Very well, I have enjoyed this course very much. Thank You Google

By HEMANT K

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Dec 18, 2022

Its Most simplified and Sophisticated Course you can find online.

By Annic P

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Oct 28, 2022

it is was very useful and informative about the digital marketig

By vince d

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Sep 16, 2022

Information is well presented and helps build a great fondation.

By Abdallah A

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Sep 7, 2022

انها دورة رائعة!

اشكر جوجل و كورسيرا لتقديمها هذه الدورة الرائعة.

By Rashidah R

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Jun 19, 2022

Excellent course with hands on detailed information to guide you.

By erica H

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Jun 11, 2022

So good at breaking down the foundations for the futher courses.

By Allison A S

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Jul 30, 2025

Incredibly valuable information and easy to do at your own pace!

By Mousa H

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Apr 21, 2025

its really amusing how we learn step by step . i really loved it