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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,927 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

TH

Oct 5, 2022

Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.

JA

Apr 26, 2024

It was great leaning the basics of Social Media Marketing and how to apply the information to create success in your projects, whether on a team or on your own website.

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501 - 525 of 790 Reviews for From Likes to Leads: Interact with Customers Online

By Deeksha M

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Jul 2, 2025

Very Usefull

By Mahmoud E

•

Jun 10, 2025

Very Helpful

By Alexandre P d S F

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Feb 12, 2025

Muito bom!!!

By Smrutirekha N

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Dec 3, 2024

Nice session

By Mohamed S I

•

Sep 24, 2024

Great Course

By Adnan K

•

Jan 25, 2024

good course.

By OSAYENUM G E

•

Nov 21, 2023

It's awesome

By pape B G

•

Oct 20, 2023

intéressants

By Roberto C

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Sep 25, 2023

Wonderful...

By Syeda A S

•

Feb 5, 2023

Great course

By Salah M A A

•

Nov 17, 2022

great course

By Saira F

•

Nov 15, 2022

Good Job sir

By Jay Z

•

Nov 12, 2022

Great Course

By Deniss V

•

Nov 9, 2022

Fine course!

By Tshepo M

•

Sep 10, 2025

exceptional

By AZIMAT A

•

Jan 11, 2025

good course

By ukasha t

•

Jul 31, 2024

outstanding

By Mohsin A

•

Nov 21, 2023

Good Course

By Nguyễn V Đ

•

Jul 26, 2023

I feel good

By Pirapong S

•

Sep 20, 2022

love it!!!

By Moh D D

•

Jun 25, 2025

nice jobss

By JOSE G M M

•

May 23, 2025

show papai

By fernanda l d s

•

Jul 25, 2024

muito bom!

By Mirian R H A

•

Jun 22, 2024

I LIKED IT