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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,927 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

TH

Oct 5, 2022

Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.

JA

Apr 26, 2024

It was great leaning the basics of Social Media Marketing and how to apply the information to create success in your projects, whether on a team or on your own website.

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701 - 725 of 790 Reviews for From Likes to Leads: Interact with Customers Online

By Nursyahida

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Feb 22, 2023

I love how the topics mentions all about social media.

By yanella s p

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Aug 18, 2025

muy completo, lo único es que es bastante extenso

By Cédric R

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Apr 7, 2025

excellent les theories mais tres peu de pratique

By Daberechukwu I D

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May 24, 2023

the course has been interesting so far 😂😂😂😂

By DARLA S

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Jul 19, 2024

this course is very helpful to gain our skills

By Andrecut A

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Feb 14, 2024

very hard and a lot of information-packed

By Jolene M K

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May 3, 2023

Not bad but might need to be updated soon

By Loik V

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Mar 17, 2024

Too much theory and not enough practice.

By Justin M

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Sep 1, 2023

Very Informative. I enjoyed this course.

By darshan s

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Jul 20, 2023

Four week exam is seems like difficult.

By MONTASIR A M A

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Sep 20, 2022

Wonderful journey, I really enjoyed

By Erick O

•

Dec 23, 2023

an excellent though a tough course

By AALIF

•

Aug 10, 2024

Instructors voice was irritating.

By Deepa P

•

Jul 9, 2025

it is helpful for my growth .

By Binaya R S

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Feb 12, 2025

Very easy to understand!!!

By nora e

•

Dec 24, 2022

very helpful and fruitful

By Mohammed S

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May 15, 2023

I learned a lot

Thank you

By Muhammad A S

•

Dec 1, 2023

surprising knowledge.

By Ghani A R

•

May 22, 2024

Very useful learning

By Janyce B

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May 13, 2024

Very informative!

By Peris W

•

Dec 17, 2022

Very Informative

By Arockia d S

•

Sep 26, 2022

Good Excellent

By George M

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Jan 10, 2023

Great course.

By Nag R D

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Oct 8, 2023

It was good

By CARLOS A M R

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Oct 28, 2022

muy bueno