En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,070 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
319 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Strategic Marketing
- Media Planning
- Promotions and Campaigns
- Promotional Strategies
- Marketing
- Product Marketing
- Marketing Planning
- Advertising
- Marketing Management
- Product Lifecycle Management
- Product Strategy
- Product Planning
- Sales Strategy
- Advertising Campaigns
- Product Management
- Revenue Management
- Integrated Marketing Communications
- Marketing Channel
- Paid media
- Marketing Communications
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructors
Instructor ratings
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Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
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Showing 3 of 319
AR
Reviewed on Oct 17, 2022
Las últimas dos semanas son más pesadas debido a la falta de gráficos, pero de ahí en fuera el temario me parece excelente.
SM
Reviewed on May 8, 2017
Excelente programa. Muchas gracias al equipo de profesores por tan magnífica
JC
Reviewed on Feb 15, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
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