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Learner Reviews & Feedback for Generative AI: Introduction and Applications by IBM

4.6
stars
3,813 ratings

About the Course

This course is designed for everyone—professionals, executives, students, and enthusiasts—interested in learning about generative AI and leveraging its capabilities in their work and lives. It is your first step toward understanding the power of generative AI, driven by models such as large language models (LLMs). In this course, you will learn the fundamentals and evolution of generative AI, with additional readings and expert insights offering a deeper view of its history and advancements. You will explore its capabilities across text, image, audio, video, virtual worlds, code, and data, with key takeaways and enhanced summaries at the end of each section to reinforce learning. You will understand the applications of generative AI in industries such as IT, finance, healthcare, education, entertainment, and human resources. You will also discover the features of popular tools and models, including GPT, DALL-E, Stable Diffusion, and Synthesia. Hands-on labs provide opportunities to practice using IBM Generative AI Classroom and tools such as ChatGPT. You will also hear from industry practitioners sharing real-world insights. Interactive activities, podcasts, and scenario-based exercises help you apply concepts, while a final practical project consolidates your skills by generating and refining outputs across multiple formats....

Top reviews

AH

Jul 27, 2024

This Course gives you a solid knowledge of some of Ai Application and how it will affect various fields of our daily life, because it hands on lab it make it an exciting journey highly recommended .

JP

Mar 16, 2024

Generative AI was practically broken in bits for us to really comprehend . You just have to pay attention so you don’t mix the tools and their functions up. Thank you Coursera 🙏🏼 Jennifer MGBEKEN

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26 - 50 of 897 Reviews for Generative AI: Introduction and Applications

By JANY E D D

Sep 29, 2025

Yo ya estaba en mi examen final y me comenzó todo de nuevo

By Manmay M

Oct 11, 2025

not up to date

By SUDIPTYA P

Jul 25, 2025

Course Feedback: Generative AI – Revolutionizing Business Analysis Techniques** This course has been a transformative learning experience. It effectively bridges the gap between traditional business analysis practices and the evolving capabilities of generative AI tools. The content is well-structured, progressing logically from foundational concepts to real-world applications, with a strong focus on hybrid human-AI workflows. I particularly appreciated: The practical examples that demonstrated how AI can streamline tasks like requirements gathering, stakeholder communication, and data visualization. The balanced perspective on AI's role—emphasizing its support function rather than full automation. The interactive elements (quizzes, labs, and the final project), which helped reinforce learning by applying it to realistic business scenarios. A key takeaway for me is the importance of **prompt engineering and context setting** to guide AI outputs effectively. This course also highlighted the value of using AI ethically and responsibly, especially when dealing with sensitive data or strategic decision-making. Suggestions for improvement: Including more hands-on tutorials or tool-specific walkthroughs (e.g., integrating AI with tools like JIRA, Miro, or Tableau) would enhance real-world applicability. A case study or capstone with multiple stakeholders, data types, and tools could make the final project even more robust. Overall, this course is highly relevant for business analysts looking to future-proof their skills. I feel more confident in using AI as a collaborative partner in my analysis workflow. Thank you for the valuable insights and well-curated materials. ---

By John M B E

Apr 6, 2025

Este curso ha sido una experiencia enriquecedora y transformadora. Me ha brindado una visión clara y detallada de lo que es la inteligencia artificial generativa y cómo está impactando una variedad de industrias. La manera en que se abordaron las aplicaciones de la IA generativa en áreas como TI, entretenimiento, educación y marketing fue excelente, y me permitió comprender cómo puedo implementar estas herramientas en mis propios proyectos. Como profesional en marketing digital, este curso ha ampliado significativamente mi comprensión sobre cómo utilizar la IA para crear contenido innovador y de alta calidad. Los ejemplos prácticos y las herramientas que se presentaron fueron extremadamente útiles y me han preparado para llevar mis habilidades al siguiente nivel, especialmente en la creación de contenido visual y textual. Lo que más me gustó fue la forma en que el curso combinó teoría y práctica, lo que me permitió aplicar lo aprendido de manera inmediata. Me siento mucho más preparado para integrar soluciones de IA generativa en mi emprendimiento digital y mis proyectos en redes sociales. Definitivamente recomendaría este curso a cualquiera que esté interesado en explorar el poder de la IA generativa. Gracias a los instructores por una formación tan completa y accesible.

By Pranav G

Sep 4, 2025

As a software engineering student, I found Generative AI: Introduction and Applications to be an eye-opening and inspiring learning experience. This course not only clarified the fundamentals of generative AI but also demonstrated its vast potential across multiple domains—ranging from text and image generation to real-world problem solving. What impressed me most was the balance between theory and practical applications, which helped me understand how these cutting-edge models can be integrated into real software solutions. The course has motivated me to explore innovative ways of applying generative AI in my own projects, whether for automation, creativity, or building intelligent systems. I truly appreciate the clarity of explanations, the engaging examples, and the forward-looking vision presented throughout the sessions. This course has strengthened my passion for AI and has encouraged me to pursue deeper research and development in this exciting field. Overall, it was a transformative experience that has not only enhanced my technical knowledge but also inspired me to think creatively about how AI can shape the future.

By R S (

Aug 28, 2024

This course “Generative AI: Introduction and Applications” offers comprehensive and insightful content, clearly defining and executing its objectives. It effectively distinguishes generative AI from discriminative AI and provides real-world examples showcasing its transformative potential across various sectors. Additionally, the course offers in-depth exploration and hands-on experience with generative AI models and tools for text, code, image, audio, and video generation, making it valuable for professionals seeking to drive innovation and for individuals to get a good understanding of this emerging technology. - R( for R Scott (Netsations)

By Andrea Y

Apr 22, 2024

The course is brilliantly structured for both beginners and seasoned professionals. The content is delivered through engaging, easy-to-digest modules, complemented by practical, hands-on projects that solidify learning and demonstrate real-world applications. The instructors are experts in their fields and provide invaluable insights. With flexible scheduling and a supportive online community, this course is a fantastic resource for anyone looking to delve into the world of generative AI. It has truly broadened my understanding and sparked further interest in AI technologies. A resounding five stars!

By Bakr I

Jul 20, 2025

I would like to extend my sincere thanks to the IBM and Coursera teams for delivering such a valuable and well-structured course on Generative AI for Human Resources (HR) Professionals. The content was insightful, practical, and clearly explained. I’ve gained a deeper understanding of how generative AI can enhance HR processes, from recruitment to employee engagement. This course has truly enriched my professional knowledge, and I’m excited to apply these learnings in real-world HR settings. Thank you for your efforts and commitment to high-quality learning.

By Gunawan S

Aug 23, 2025

Excellent course! The content is clear, well-structured, and thoughtfully delivered. As a business intelligence planner and technical educator, I found the modules on generative AI applications especially relevant to my work in data storytelling and documentation. The examples and hands-on exercises helped me understand how generative AI can enhance both strategic planning and community training. Highly recommended for professionals and educators looking to integrate AI into their workflows.

By Yasuhiro S

Feb 9, 2024

This course efficiently teaches the knowledge necessary for practically engaging in data science by utilizing generative AI. It allows you to broadly understand what is possible. Although it is a very simple approach, I believe that the foundational content is effective for further knowledge. Additionally, by leveraging tools to lower the learning barrier, it is very well designed for those who want to step up their game at the moment they acquire the knowledge.

By Бейсен Е Ж

Oct 30, 2025

Генеративный искусственный интеллект представляет собой революционную технологию, открывающую новые горизонты в самых разных сферах жизни и бизнеса. От создания контента до автоматизации процессов и улучшения взаимодействия с пользователями, генеративные модели уже доказали свою эффективность и полезность. Они позволяют ускорить процессы разработки, создавать инновационные решения и преодолевать ограничения традиционных методов.

By Michelle M

Jan 26, 2024

Upskill with IBM Generative AI - introduction and applications. This is the skill you need for the future. Great course - rich content. This course proved a great introduction into the world of AI. I have used Generative AI prior to this course. On my successful completion I can confirm I was under utilizing generative AI. Understanding AI is the key to optimizing your productivity.

By Tatiana “ R S

Apr 4, 2025

La IA generativa transforma el e-commerce al optimizar descripciones de productos, generar imágenes personalizadas y automatizar la atención al cliente. Mejora la experiencia del usuario con recomendaciones precisas y contenidos adaptados, lo que impulsa la conversión y fidelización. Su uso estratégico permite a las marcas ser más competitivas y eficientes en mercados digitales.

By Trung N P

Oct 28, 2024

I’m so grateful for the excellence, well-crafted and clearly delivered career-oriented course with the practice projects you have offered. I also would like to express gratitude to the Cousera team for a great platform with the AI grading. Even though I like it, I also like the peer review as it offers me the opportunities to see different approaches.

By JL

Jun 2, 2025

The section noting each type of GenAI tool was very informative. I didn't know there were so many tools that can be used in so many ways. I really wanted to do the final project but there was an error in accessing it. I really enjoyed the labs throughout the course. They were really helpful in understanding how the tools worked.

By ALMA H M P

Feb 24, 2025

Excelente curso, muy completo. Lo que más me gustó fueron los ejercicios en el laboratorio, porque te van llevando de la mano y te emociona cuando logras un producto. También me gusto la organización : teoría, entrevistas con profesionales que ya usan IA, prácticas de laboratorio y examen. Muchas gracias!!!

By Noel J

Mar 17, 2025

I loved this course. The concepts were logically presented and concisely explained. I also appreciated the introduction to a huge number of AI apps - which is useful for future follow up. I was also thankful that the discussion pages were monitored frequently and answers to questions were prompt.

By Nikesh K

Jan 10, 2024

The informational content provided in the videos on AI was extensive, covering a broad range of topics. However, some of the videos were delivered at a fast pace, and it felt like they were primarily created to mention various tools without delving deeper into their functionalities or applications.

By chris s

Sep 24, 2025

i enjoyed this course and the labs. I like the hands on labs as i feel you learn better by doing something. the videos in this course were interesting, some were really packed with alot of new info, but they did a good job with examples and the labs seemed to tie it all in

By Martucha S

Jul 31, 2024

Hola, excelente curso donde se aprende sobre la IA Generativa en su enfoque a la introducción y aplicación de la misma donde puede imitar el pensamiento y la creatividad humana para crear contenido novedoso y realizar tareas complejas. Gracias a todo el equipo de COURSERA.

By Jonathan N

Jan 13, 2024

Great information for an AI introductory course. Vast tools are introduced for various purposes. However, it'll take awhile to remember which tool work best for a particular purpose (you'll find it a hard way if you don't remember them when come the quizzes/exams :-))

By Nora B

Feb 13, 2025

If you don't know anything about Artificial Intelligence and what it can do to enhance learning and teach new skills, this course is for you! I struggled at first, but the transcripts helped me review. Plus, there is a coach to help you practice. Well done, IBM.

By German A C C

Sep 5, 2024

IBM's Generative AI is a powerful course with a broad range of applications, from creating text, images, and music to more complex tasks like code generation and data analysis. It's an excellent resource for students looking to explore creative and technical fields.

By Jan F

Nov 28, 2023

Very good course. I gained a lot of knowledge without it getting too technical. And learned a good amount of new info from the examples and labs where I practiced using a bunch of new tools I wasn’t aware of. Just about anyone would benefit from taking this course.

By Shella R

Aug 21, 2025

I thought this course was very thorough. I did find that the AI applications are outdated as we are currently in GPT5. But that is the nature of the ever evolving AI tech. Overall, I al really happy with this course and looking forward to more course to take!