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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

4.7
stars
1,645 ratings

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

CG

Feb 25, 2017

Although the course is not updated, since they launched in 2015, the information, the videos, and all the presentations, are super helpful and insightful

SJ

Apr 2, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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151 - 175 of 327 Reviews for The Importance of Listening

By Ekaterina S

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Jul 5, 2017

very informative with good insights and practical implications

By Vay R

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Dec 5, 2016

Great course and great tools. I can't wait for the next course

By Alessio S

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Jun 25, 2017

Great tools and explanation on how to find your target market

By Ewa M

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Apr 2, 2018

I enjoyed the course and learned many new things. Thank you.

By Rohit K

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Dec 4, 2017

great tutorials and they also provide high quality tools :)

By Jorge C

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May 7, 2019

Enjoyed it a lot. Very useful tools and engaging videos.

By Hamdy R M M G

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Dec 30, 2017

great information and insight to learn i love this Course

By Oriana V R R

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Oct 30, 2018

Excellent course, it was very fun and helpful to receive

By Cyrus F

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Jun 28, 2016

great course for getting in the social media influencers

By Harajinder K

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Apr 27, 2016

Well-presented and interesting case-study with Taco bell

By Eugene T

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Jan 3, 2016

Great course with insights into Social Media Marketing!

By Zhao R (

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Oct 28, 2017

Great course! Soooo many useful tools were introduced!

By Yeung T N

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Apr 20, 2020

Very good experience for me and open my mind and view

By Cristian C D P

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Jul 5, 2022

This course provide a new form to learn. ¡excellent!

By XIAOWEN L

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Dec 25, 2016

This part is great, I have learned a lot, thank you!

By Nick D

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Aug 15, 2020

Great plan, direction and insight to social media.

By Ray B

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Mar 27, 2017

Take this course! You should maybe take it twice!

By Apichart T

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Jul 31, 2017

Good Course to know about insight social audience

By Amanda L S

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Jul 16, 2020

A lot of very useful information in this course.

By samira m

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Feb 14, 2019

Insightful. Useful application to real business.

By Sergio M

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Mar 7, 2016

Excellent ! I recommend.

Excelente! Eu recomendo.

By Alexis P

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Sep 5, 2017

The interview with Tressie Lieberman was great!

By Chad W

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Sep 15, 2016

Great for doing consumer and customer research.

By Yuting R

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Nov 18, 2020

Great course with the case study of Taco Bell.

By Thiago R

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Mar 8, 2016

Great, informative and full of great material!