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Learner Reviews & Feedback for Introduction to Digital Marketing by IBM

4.8

stars

47 ratings

About the Course

According to Gartner, digital channels now represent nearly 80% of marketing budgets, creating high demand for skilled digital marketers and growth hackers. Whether you’re pursuing a marketing career or are a small business owner, startup founder, or freelancer, this course provides the essentials to launch your digital marketing journey. You’ll explore core elements of digital strategy—target audiences, channels, and analytics—and learn to align them with business goals for measurable results. Real-world insights and practitioner tips reveal why digital marketing is vital today and how strong strategies drive growth. The course covers major channels such as social media (LinkedIn, Facebook, Instagram), email marketing, PPC advertising, and content marketing. Through interactive exercises and scenarios, you’ll practice selecting channels, aligning strategies, and applying analytics. You’ll analyze audiences using demographic and psychographic data, create personas with tools like Semrush, and evaluate metrics including traffic, conversions, ROI, and engagement. Additional resources—podcasts and day-in-the-life examples—offer career guidance, trends, and opportunities for freelancers and small business owners. Step confidently into the world of digital marketing and growth hacking—enroll today!...

Top reviews

Nov 6, 2025

The Introduction to Digital Marketing course was insightful and well-structured, helping me understand core digital strategies.

Jun 8, 2025

Great course. Helped me structure and mind map all the elements of the digital marketing arena.

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1 - 9 of 9 Reviews for Introduction to Digital Marketing

By Vinod K

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Nov 6, 2025

The Introduction to Digital Marketing course was insightful and well-structured, helping me understand core digital strategies.

By Samin U

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Jun 9, 2025

Great course. Helped me structure and mind map all the elements of the digital marketing arena.

By Aarohi N

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Sep 16, 2025

Very detailed course for Digital Marketing. Covers every topic briefly.

By Giovanni

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Sep 19, 2025

Comprehensive and thoughtful. Recommended.

By Niveditha P

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May 26, 2025

excellent course

By Gabriel G P

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Nov 12, 2025

It was good

By Lara P

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Dec 2, 2025

Very good!

By DianaCarolina R

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Aug 30, 2025

By Christopher T

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Nov 29, 2025

It was a good course overall, but my final submission for part 7 left me with a few unanswered questions and a grade. I’d also suggest adding clearer line breaks within the practice labs, as many of them run together and can be hard to follow. Overall, solid content, though I do question some of the tools used and their efficiency.