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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,239 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 26, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

AS

Jun 8, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

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1001 - 1025 of 1,481 Reviews for Management of Fashion and Luxury Companies

By Stefania V R

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Feb 16, 2021

beautiful course

By Juan P B C

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Nov 20, 2020

Very good course

By Nathaly O S

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Oct 2, 2020

Excellent course

By Samantha B K

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Jun 8, 2020

Very Informative

By Manav P

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May 19, 2020

excellent course

By Ifeoma D

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Apr 9, 2020

Very Insightful.

By MagicTang

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Mar 8, 2020

Excellent course

By Ajit S

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Feb 24, 2020

Great Learning !

By Ravi S

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Jun 10, 2018

EXCELLENT COURSE

By Devautour

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Apr 30, 2018

Merci beaucoup !

By Alejandra E E

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Apr 21, 2017

Excellent course

By Mariana P G

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Dec 8, 2015

It was excellent

By Seguy M W

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Nov 4, 2020

Very useful !!!

By Heather M

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Sep 23, 2020

Very Insightful

By Hamza A E

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Apr 17, 2020

Perfect course.

By 宜廷蔡

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Dec 10, 2019

Very usefull!!!

By Subhajit M

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Jan 5, 2019

Very insightful

By carlos e c

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Aug 25, 2018

You'll love it!

By Roberta L

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Jun 27, 2017

amazing course!

By Alex P M

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Feb 3, 2017

Excelente curso

By THIAGO A Q D O D S

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Jun 29, 2022

Great course !

By ADAM A

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Dec 23, 2021

merci coursera

By aoife k

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Nov 1, 2021

Amazing Course

By Agnieszka K

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May 26, 2021

Thank You!!!!

By Chenjun Z

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Aug 10, 2020

非常棒的一门课，学到了很多！