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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,860 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

AP

Apr 9, 2020

One of the best course to take in order to learn about what really goes inside the mind of a consumer while shopping. The course content, course instructor and layout all were really great.

SM

Jan 19, 2021

The course start off strong but tapered off, bundling alot of stuff in the last few week. The reading material was very good at the artart and less comprehanseive towards the end

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401 - 425 of 1,050 Reviews for Market Research and Consumer Behavior

By Md S R S

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Nov 19, 2020

Related to my own subject

By Dipti B

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Jul 21, 2020

Great learning experience

By Rishabh J

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Apr 28, 2020

Informative and practical

By Samuel A A

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Aug 15, 2021

Clear and useful content

By pooja c

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Oct 27, 2020

comprehensive literature

By Debapriya R

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Sep 21, 2020

THIS COURSE IS WONDERFUL

By Pavan K

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Aug 29, 2020

Very helpful for student

By DIAS S P 2

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Jul 24, 2020

Impactful and insightful

By Jangkholun H

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Jun 9, 2020

Excel in research market

By LALBELTHANG L

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Jun 9, 2020

Excel in research market

By Omar F T

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May 22, 2020

This is a useful course.

By Arunabh U

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Apr 15, 2020

The teacher was amazing!

By Ahmed E

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Dec 3, 2019

This is very good course

By Vinayak C

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Mar 23, 2021

very good to undrestand

By BIKASH R S

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May 30, 2020

Nice learning under sir

By Rahmat h

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May 16, 2020

Oh! i enjoy this course

By Harsh T

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Dec 10, 2018

It was very insightful.

By Jatin M S

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Aug 16, 2022

Indepth Course Content

By PREETHI L

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Apr 16, 2022

Excellent learning!!!!

By Ramil N

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Dec 18, 2020

It was a useful course

By Jai J

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Oct 7, 2020

Very Insightful course

By Abhinav

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Aug 18, 2020

Good course.Thank you.

By MANSI K

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Jun 11, 2020

love to do this course

By 18BBA068-LAKSHMI N A B

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Sep 23, 2020

Thanks for learned it

By Soud K S 2

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Aug 1, 2020

such a helpful course