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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,860 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

AP

Apr 9, 2020

One of the best course to take in order to learn about what really goes inside the mind of a consumer while shopping. The course content, course instructor and layout all were really great.

SM

Jan 19, 2021

The course start off strong but tapered off, bundling alot of stuff in the last few week. The reading material was very good at the artart and less comprehanseive towards the end

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801 - 825 of 1,050 Reviews for Market Research and Consumer Behavior

By CHAYAN S

•

May 16, 2020

Very Good course

By Chandrashekhar T

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Aug 22, 2021

Awesome Course

By Akash K

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Jul 11, 2021

good learning

By Thirugnanam M

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Sep 20, 2020

It's helpfull

By Vrunda V C

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Jan 31, 2022

Very Useful.

By Jayant J

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Mar 30, 2021

great course

By Bhongade S N

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Aug 1, 2020

It was great

By T H S

•

Mar 23, 2018

just amazing

By Sergio R C

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Jul 15, 2021

Nice course

By AKSHIT G

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Apr 19, 2021

good course

By Daniela P

•

Jul 21, 2020

Good course

By Devjyoti B D

•

May 30, 2020

Nice Course

By Mishab 7

•

May 9, 2020

Good course

By Gaurav S

•

Sep 9, 2020

Very good

By satish b d

•

May 8, 2020

Excellent

By yerubandi v v s y v v

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May 1, 2020

Very good

By satyanarayana d

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Apr 25, 2020

very good

By Priyanshu J

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Jul 28, 2020

nice one

By tanzim r

•

Apr 11, 2020

great1

By Francisco G

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Sep 28, 2022

good

By Muhammad R

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Jan 29, 2022

good

By GOKULKRISHNAN L

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Nov 28, 2020

nice

By MALATHI.S

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Nov 28, 2020

nice

By dilip s

•

Nov 19, 2020

good