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Learner Reviews & Feedback for Digital Marketing: Customer Engagement Strategy by University of Illinois Urbana-Champaign

4.5
stars
4,822 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

Top reviews

AB

Oct 28, 2019

excellent course with amazing presentations/webinars... the instructor is phenomenal. The only thing is that the material is dated and should be updated with more relevant reading materials.

DN

Jan 31, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

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526 - 550 of 1,166 Reviews for Digital Marketing: Customer Engagement Strategy

By Yiğit E

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Dec 13, 2020

It's a very good experience for me

By Rohan P

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Mar 6, 2017

well taught..properly explained...

By Akintoye M M

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Nov 5, 2016

This course is really good, I like

By Shirisha G

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Nov 25, 2022

it was very usefull and excellent

By kenda d

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Sep 4, 2020

great course and great professor.

By Tlhopane

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Jun 27, 2019

Very informative and interesting!

By Sambhav P R j

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Jun 2, 2018

Great Course With Great Follow Up

By Utsav C

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Nov 4, 2016

A very good course for beginners.

By Jules C

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Oct 4, 2016

I learned a lot from this course.

By Alice A O

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Aug 1, 2025

So much engaging and very good .

By Assem A D

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Oct 13, 2020

Thanks I've covered the material

By Alison W

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Jun 15, 2020

excellent I really learned a lot

By Bruno P

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Jun 2, 2020

Great Course!! I learned a lot!!

By Michael K

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May 27, 2020

Its amazing work they are doing

By Simran W

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May 19, 2020

I learned a lot from this course

By Daniel H

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May 8, 2020

Excellent course, very complete.

By Ahmed S

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Aug 12, 2016

Great course , thank you so much

By KARTIK D

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Sep 13, 2020

The course was very insightful.

By aya y m

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Aug 29, 2020

it is great;easy and in details

By Viviana G T

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Feb 1, 2020

Great course and really helpful

By Affonso S

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Nov 12, 2016

excellent course and experience

By MAN Y H

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Dec 22, 2020

Learned a lot from this course

By Md. N H

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Jun 25, 2020

A great course about marketing

By Manohar S R

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Mar 12, 2019

Great Course so far! loving it