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Learner Reviews & Feedback for Digital Marketing: Customer Engagement Strategy by University of Illinois Urbana-Champaign

4.5
stars
4,822 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

Top reviews

AB

Oct 28, 2019

excellent course with amazing presentations/webinars... the instructor is phenomenal. The only thing is that the material is dated and should be updated with more relevant reading materials.

DN

Jan 31, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

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576 - 600 of 1,166 Reviews for Digital Marketing: Customer Engagement Strategy

By Jacques P

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Jan 4, 2017

Well taught and insightful

By Neha s

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Jul 20, 2020

Excellent learning course

By Sudeepti P

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Aug 27, 2019

Nice course ! Satisfied !

By Thioro

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Apr 6, 2018

AMAZINGI LIKE THIS COURSE

By Edson d O

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Apr 3, 2018

Good resources, worth it!

By Dylan N

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Feb 5, 2018

Detailed and Informative.

By Sidharth S

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Aug 2, 2021

This was a great course.

By Pola N

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Sep 9, 2020

It's an excellent course

By megha

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Dec 29, 2016

best learning experience

By Mohamed G

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Jun 7, 2016

this course is very nice

By Luca R

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Sep 2, 2015

Great, useful, FANTASTIC

By Israel T d S

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Jun 16, 2020

i just love tis course!

By Reynaldo C A

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Jun 15, 2019

Very interesting course

By Yaremy A H

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Mar 7, 2019

very interesting course

By Bella G

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Feb 29, 2016

Useful and interesting.

By Manasi J

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Jun 11, 2022

The course was amazing

By Tejashri T

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Jan 1, 2021

These courses are good

By Nikhil K

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Mar 3, 2020

Very nicely explained!

By Omar S O

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Mar 19, 2019

I highly recommend it!

By sarunya w

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Jun 1, 2018

Very very Great course

By Olga R

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Mar 26, 2018

Very efficient course!

By AnhVVHS170681

•

Jan 8, 2024

useful for our career

By Jean F F

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Jan 25, 2022

Great and satisfiying

By eva e q n

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Feb 7, 2021

i love it's in-depth

By Adil H

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May 10, 2020

THANK YOU VERY MUCH!