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Learner Reviews & Feedback for Digital Marketing: Customer Engagement Strategy by University of Illinois Urbana-Champaign

4.5
stars
4,822 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

Top reviews

AB

Oct 28, 2019

excellent course with amazing presentations/webinars... the instructor is phenomenal. The only thing is that the material is dated and should be updated with more relevant reading materials.

DN

Jan 31, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

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676 - 700 of 1,166 Reviews for Digital Marketing: Customer Engagement Strategy

By P S

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Sep 1, 2024

great course

By Onigbinde G

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Jan 3, 2023

Great Course

By Alina A

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Oct 21, 2021

хороший курс

By Shloka G

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Jun 29, 2021

great course

By Eduardo .

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Oct 5, 2020

Great course

By Luis m Y

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Sep 4, 2020

Great topics

By Luis F C P

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Jul 13, 2020

muy completo

By Ahmed Y

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Jun 18, 2020

great course

By NEELU S

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Jun 2, 2020

Great course

By Jonas R

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May 19, 2020

Great course

By Adittya S

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Apr 13, 2020

Fine course.

By Adil K G

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Apr 7, 2020

Great course

By Prakriti P

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Mar 25, 2020

Great Course

By Akansha K

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Dec 19, 2019

great course

By JEFFREY W

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Jul 31, 2019

Great course

By I, N B

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Jul 1, 2019

great course

By 5016 - A M

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Jun 27, 2019

great course

By Luis F B

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May 14, 2018

Great course

By Tim B

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Dec 11, 2017

Great course

By Ajay P

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Nov 22, 2016

Great Course

By Anwar A M

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Oct 3, 2024

nice course

By Iswarya R

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Mar 28, 2021

it was nice

By VAIBHAV C

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Aug 20, 2020

nice course

By Suhas H

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Jul 19, 2020

It was good

By shaurya s

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Jul 17, 2020

good course