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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,820 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

OA

Mar 1, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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701 - 725 of 1,166 Reviews for Digital Marketing Analytics in Theory

By VEERESH S

•

Jun 17, 2020

Nice course

By mosab j

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May 31, 2020

Good course

By Ricardo H

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Jan 18, 2020

gret course

By Mohamed M A M S

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Jan 5, 2020

good effort

By Mohammad S

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Dec 29, 2019

Very useful

By Ahmed M

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Nov 9, 2018

good course

By Ana M

•

Sep 25, 2017

So worth it

By Anushree S

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Jul 2, 2017

VERY USEFUL

By Joe D

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Jul 6, 2016

Excellent!!

By Sidhantha S

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Jan 29, 2017

Thanks sir

By William J B

•

Mar 31, 2016

Thank you!

By عادل ع

•

Sep 6, 2025

Very good

By Jayesh G

•

Aug 2, 2022

excellent

By Simantak S

•

May 2, 2022

very good

By amany s

•

Aug 10, 2021

Excellent

By vayugundla v p

•

Aug 9, 2021

excellent

By Dhruv G

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May 27, 2021

Awesome!!

By Sandra C

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Mar 24, 2021

excellent

By Víctor F M

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Feb 11, 2021

excellent

By Nitesh N

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Sep 25, 2020

excellent

By Shahadat H C

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Aug 20, 2020

Excellent

By Shubhankar M

•

Aug 8, 2020

Very nice

By Husnuda P B

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Jul 21, 2020

MUST TRY!

By Tanishka T

•

Jul 13, 2020

Very nice