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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,820 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Mar 1, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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726 - 750 of 1,166 Reviews for Digital Marketing Analytics in Theory

By Margarito Z

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Sep 12, 2019

Excelente

By TÉRCIA P L

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Aug 21, 2019

excelente

By Aya M B

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Oct 22, 2018

thank you

By Antony J L

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Apr 9, 2018

Excellent

By Raphael V S

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Mar 23, 2018

Fantastic

By Claudio D S F

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Oct 17, 2017

very good

By Anantharam S

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Oct 5, 2017

Excellant

By ahmed f

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Jun 18, 2017

very good

By Yi O

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Apr 27, 2020

Great cl

By Hailemariam K G

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Apr 25, 2019

like it!

By Asad A

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Feb 5, 2023

Awesome

By Joel D B C

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Feb 17, 2021

5 stars

By Khoder K T

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Dec 11, 2020

awesome

By Shriya D

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May 21, 2020

Amazing

By Malika P

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Feb 10, 2020

Best!!!

By Sanaz k

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Jan 17, 2018

perfect

By Tamseel K

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Jun 23, 2016

Awesome

By Victor R

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Aug 28, 2015

Great!!

By Suhaila M A

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Dec 10, 2021

i love

By Ana W

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Oct 25, 2016

great!

By Nguyễn T H

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Jan 21, 2026

gopod

By vannthhs180398

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Sep 19, 2024

Goood

By Bui T A T ( H

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Sep 19, 2024

grade

By Ayman A

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Nov 21, 2021

great

By LEONARDO H P

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Jan 25, 2021

Great