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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,767 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

WG

Dec 14, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 6, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

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276 - 300 of 423 Reviews for Developing a Winning Marketing Strategy

By Anna V

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May 18, 2021

It was amazing

By shaghayegh g

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Dec 12, 2020

It was awesome

By Mustafa Ü

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Aug 14, 2020

Perfect course

By Nikhil K S

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Nov 30, 2018

Great learning

By Sean R P I

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Oct 31, 2021

Great Course!

By VIKRANT V

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Jul 6, 2020

great teacher

By Pat S

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Jul 3, 2020

Great course!

By Abhishek K

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Jun 9, 2020

Best course..

By MUHAMMED H P

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May 14, 2020

Better caurse

By Srilakshmi T

•

Sep 13, 2019

Excellent !!!

By Gerardo A J

•

Feb 4, 2018

Great Course!

By Marziye

•

Sep 5, 2017

Great course!

By PRIYANSHI S

•

Oct 28, 2022

it was good

By Gowtham D

•

Mar 13, 2021

great course

By Elhadji T

•

Jan 26, 2021

great course

By Ayub A

•

Sep 29, 2020

Good lessons

By Sahil D

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Aug 14, 2020

Great course

By Vivek B

•

Feb 1, 2020

Great course

By Michael R

•

Feb 11, 2018

Great staff!

By 143_SIDDHARTHA G D

•

Oct 31, 2021

Thank you.

By Ravi P

•

Mar 4, 2021

GOOD COURSE

By Sudir k

•

Sep 3, 2020

very useful

By VIRAT V

•

Jul 13, 2020

informative

By Ravi K

•

Jun 22, 2020

Informative

By JERIN B P

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May 23, 2020

good course