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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,502 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

RL

Nov 5, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

AP

May 18, 2021

Very informative and a good course for people with little to no information about sports marketing. The only negative thing I would like to add is that the interviews seemed a little excessive.

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426 - 450 of 463 Reviews for Sports Marketing

By Camila A

•

Oct 6, 2024

some links don't work and others require a subscription

By Xinrui S

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Jul 9, 2019

It would be better to have a more systematic class.

By Pranit B

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Mar 24, 2022

It is very usfel course to any sports enthusiast .

By Seema S

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Dec 31, 2025

Wonderful course, exceptional information.

By Stephen P

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Jun 21, 2024

If you do the work it is very helpful.

By Aaron P

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Sep 20, 2022

Certifcate should be made affordable

By Arghyadeep D

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Apr 29, 2020

it was goos and informative

By Anas A

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Feb 6, 2024

Thank you Profeessor Candy

By Ben R

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Feb 28, 2020

Too many writing exercises

By Adebanjo O

•

Jul 17, 2024

It was a good learning.

By Gustavo

•

Sep 27, 2019

Well explain course.

By Abhishek V

•

May 13, 2020

Good course overall

By Pietro P

•

Apr 23, 2019

I liked it so much

By Cristian A

•

Jan 12, 2022

Buen curso

By Muneer M

•

Aug 17, 2024

Excellent

By Basem E

•

Aug 29, 2022

Very Nice

By ahmet a

•

Dec 16, 2025

Perfect

By NIKHIL V

•

Sep 28, 2021

Good

By Victoria

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Jan 25, 2025

A lot of the content is outdated. Most of the links mentioned in the recommended readings lead to 404 pages that no longer exist. The last assignment however was very beneficial. Still a good course for novice marketers

By Louis H

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Mar 31, 2024

The content is sufficient, especially the sharing from guests in the market. However, the delivery media and visual aids can be more interesting.

By Ioannis S

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May 10, 2020

It was a good course but I was hoping it would go into more detail. It scratches the surface.

By Leandro G

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Jun 3, 2020

I think it lacks of theorycal content. Still usefull information. Im gratefull for it

By lotte v

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Jul 23, 2025

Informative but a bit out dated especially the view towards social media

By Bruno Z

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May 23, 2019

It was a basic course but useful as an introduction to Sports Marketing