Back to Cracking the Creativity Code: Discovering Ideas
Technion - Israel Institute of Technology

Cracking the Creativity Code: Discovering Ideas

Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers. During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.

Status: Creative Thinking
Status: Problem Solving
Course14 hours

Featured reviews

NT

5.0Reviewed Apr 24, 2016

This course is very helpful in one's quest to be more creative. The ZiZoZi method is very practical.

RM

5.0Reviewed Feb 15, 2019

This is the best course to understand how to generate creative ideas. Helpful both at personal and professional front.

CT

4.0Reviewed Mar 8, 2016

Although some aspects were repetitive, I do enjoy learning from the many stories of creative problem solving.

VS

4.0Reviewed Feb 14, 2016

The course is over loaded with extremely long videos. Otherwise it is an excellent course.

HC

5.0Reviewed Sep 28, 2020

it is very useful for me to know how i can be focus in or out, somehow i develop my skills to be creative thank you very much.Best regards

OI

5.0Reviewed Jul 8, 2020

It was educative and impactful, I learnt a lot about cracking the creativity code.

ZK

5.0Reviewed May 12, 2020

thanks for the Teacher.. he is really good at it.. and he conveyed his passion to us, successfully

EL

5.0Reviewed Aug 27, 2016

This course has inspired me greatly and filled me with the energy I needed! I look forward to the rest of the course!Toda raba Prof. Maital!!

AJ

5.0Reviewed Jun 1, 2020

Vvery best course in the world..I am really stunned after seeing the knowledge of sir..i am very happy after completing the course..

GC

5.0Reviewed Jan 3, 2021

thank you, Coursera I have learnt how to come up with ideas on how to start a business

SS

5.0Reviewed Dec 8, 2025

I learnt a lot, I suggest this to everyone who wants to improve itself in this field

SD

5.0Reviewed Feb 9, 2016

I'm so far very impressed with this course series and I'm so excited to dicover

All reviews

Showing: 20 of 258

Elena Irina Landa
5.0
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1.0
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