Back to Business Strategy
University of Illinois Urbana-Champaign

Business Strategy

In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning). You will be able to: - Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance - Recognize strategic management tools and frameworks and apply them to real business contexts - Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Status: Organizational Strategy
Status: Strategic Leadership
IntermediateCourse19 hours

Featured reviews

TW

5.0Reviewed Aug 11, 2016

I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.

PA

5.0Reviewed Nov 1, 2020

best ever course, This course is definitely going to be beneficial for me in my future. and i will definitely take advantage of this in my industry. This course is very useful

HL

5.0Reviewed Aug 26, 2018

I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.

EK

5.0Reviewed Apr 24, 2017

Excellent class! Highly recommended to anyone who wants to learn the basics of business strategy. Professor Somay is a subject matter expert and his lectures are wonderful. Many thanks!

JT

5.0Reviewed Nov 10, 2017

Great course. Best conductor so far in the specialization. Lecture, materials, evaluations are all where and how they are suppose to be. Kuddos Professor Deepak Somaya!!

TL

5.0Reviewed Mar 19, 2020

Excellent course , really touch various subjects related to what business strategy is comprised of,also loved the case studies and learning about many different companies.

JP

5.0Reviewed Aug 12, 2018

The course was very well produced. The Executive Interviews were insightful. The case studies were though provoking and very interesting. Thank you Professor Deepak Somaya!

DO

5.0Reviewed Jan 16, 2020

Very impressive and highly beneficial course. Prior to taken the course, I had very limited knowledge in Business Strategy but after the course, it has really been an eye opener

SK

5.0Reviewed Mar 24, 2023

I count myself Privileges to have taken the course and I enjoyed every lectures opinions and case studies.This course is very insightful, educative and Practical.Thank You.

BD

5.0Reviewed Jun 11, 2018

Professor Somaya was great at presenting and teaching complex topics utilizing great case studies and relevant examples. I learned a lot that I can put into practice immediately.

MV

5.0Reviewed Oct 7, 2020

It's a panoramic and very friendly course. I'm from a completely different area (literature, but I'm interested in publishing world) and I learned a lot. Thank you very much.

CU

5.0Reviewed May 30, 2020

A lots of details , knowledge and case studies all about business. Many assignments allow me to practice my analytical skills together with applying many frameworks and theories in this course.

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