Macquarie University

Structure, Funding and Negotiation For Startups

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Macquarie University

Structure, Funding and Negotiation For Startups

Savannah Brown

Instructor: Savannah Brown

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Educate Skills for Startups Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 8 modules in this course

This module provides an overview of key tax incentives and government grant programs available to Australian startups and scaleups. You will gain a clear understanding of how to access non-dilutive funding opportunities—such as the R&D Tax Incentive and innovation grants—without compromising equity. The session will guide you through eligibility criteria, application processes, and integration of these programs into your broader financial and growth strategy.

What's included

6 videos4 readings1 assignment1 plugin

In this module, you'll dive into the essentials of intellectual property—what it is, why it matters, and how to protect it. You'll gain a clear understanding of patents, trademarks, copyrights, and trade secrets, learning when and how to use each to safeguard your ideas and innovations. Through real-world examples and practical tools, you'll explore the process of registering IP, navigating legal frameworks, and avoiding common pitfalls. This module will empower you to make informed decisions, protect your creative and commercial assets, and build a business with strong, secure foundations.

What's included

1 video5 readings2 assignments

In this module, you'll explore the core principles of corporate governance and why they matter for building responsible, resilient organisations. You'll learn how effective governance supports ethical decision-making, transparency, and accountability across all levels of a business. From board structures and director responsibilities to risk management and stakeholder engagement, you'll gain insights into the frameworks that guide sustainable leadership and long-term success. This module will equip you with the knowledge to navigate complex governance challenges, align business practices with regulatory expectations, and contribute to a culture of integrity and trust.

What's included

1 video5 readings1 assignment

In this module, you'll delve into the dynamic landscape of investment and funding options available to startups and growing businesses. You'll learn how to navigate the investor marketplace, from bootstrapping and crowdfunding to angel investors, venture capital, and government grants. By understanding the strategic implications of each funding path, you'll be equipped to align your financial decisions with your business goals, growth stage, and values. This module will help you evaluate investor fit, pitch effectively, and manage stakeholder expectations, empowering you to secure the right capital for long-term success and sustainable impact.

What's included

3 videos6 readings1 assignment1 plugin

This module demystifies the due diligence process for early-stage Australian founders. You’ll gain a clear understanding of what investors are really looking for when they dig into your startup—financials, legal structure, IP, traction, and team. The session unpacks how to prepare for investor scrutiny, avoid red flags, and build trust through transparency. With practical tools and founder-friendly advice, you’ll walk away ready to confidently navigate due diligence conversations and position your startup as investment-ready.

What's included

1 video5 readings1 assignment1 plugin

This module provides an overview of startup valuation fundamentals for early-stage Australian founders. You will gain a clear understanding of the most common valuation methods, how they apply at different growth stages, and what investors look for when assessing value. The session will guide you through practical approaches to determining and communicating your startup’s worth, helping you navigate fundraising conversations with confidence and clarity.

What's included

3 videos5 readings1 assignment

This module introduces the fundamentals of negotiating with investors and understanding the key components of term sheets. You’ll learn how to navigate the negotiation process with confidence, protect your interests, and build strong, long-term investor relationships. We’ll break down common terms and clauses—like valuation, equity, liquidation preferences, and dilution—so you can make informed decisions during fundraising. Through real-world examples and practical tips, you’ll gain the tools to engage in productive conversations and avoid common pitfalls. By the end of this module, you’ll be ready to approach investor negotiations with clarity, confidence, and a solid grasp of what’s at stake.

What's included

2 videos4 readings1 assignment

This course has guided you through the essential pillars of building and growing a venture—pitching, sales, marketing, intellectual property, business structuring, and finance options. You’ve explored how to communicate your vision effectively, attract and retain customers, protect your ideas, choose the right legal framework, and secure funding. Each topic has provided strategies, tools, and frameworks to strengthen your entrepreneurial skillset. With these foundations in place, you’re now equipped to navigate opportunities and challenges with confidence. The journey doesn’t end here—your next step is to connect these lessons into a coherent strategy and put them into action for your own venture.

What's included

1 reading1 assignment1 plugin

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Savannah Brown
Macquarie University
1 Course47 learners

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