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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,369 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

MT

Nov 6, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

KB

Aug 22, 2020

The instructor was successful in explaining concepts, as if his listeners are at a basic level of background and understanding of digital product management, while doing it on a steady pacing.

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1251 - 1275 of 1,403 Reviews for Digital Product Management: Modern Fundamentals

By Cledir G

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Sep 12, 2021

A tradução para o português é muito ruim. Eu acabo perdendo bastante informação. Mas o curso é bom.

By Anshuman P S

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Jan 1, 2024

Good course structure and interesting guests appeared, with their insights and Top 3 suggestions!

By ANDREA R

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Jun 24, 2019

Solid introduction to Product Management and how to use an agile approach to product development.

By Himanshu G

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Mar 15, 2018

Course is good but taking an example of an existing known product could have been more effective

By Saber R

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Oct 12, 2022

a good course for gaining a comprehensive image of all the prodct lifecycle roadmap and steps.

By parija p

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Feb 28, 2018

Really helpful,well explained.More useful for people with work experience as a product manager

By Josue D

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Jan 29, 2022

Overall great but there are some videos that dont cover some of the questions in the quizzes.

By Ruohan H

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Apr 16, 2019

I truly enjoy the course. Highly recommend it to whoever is interested in Product Management.

By Daniela A

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Jul 28, 2021

Great to have a quick but still good overview of what is like to be a PM and best practices

By Michael B

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May 1, 2017

Excellent introduction digital product management with quizzes that actually make you think.

By Juan D R V

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Aug 7, 2025

Este curso te ayuda a entender y conectar con los conceptos y el vocabulario usado como PM.

By Dawid P

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Dec 3, 2022

The Course is amazing but the slides are almost useless without the drawings made on video.

By Jayanth K

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Jul 2, 2020

Loved the course material and expertise of the presenter. Thanks for organising this course

By Setemi A

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Oct 26, 2020

it was a wonderful experience! The course materials were highly informative and relatable.

By GAKNE P V

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Jan 23, 2020

Very Informative course especially for people with very few/intermediate PM background.

By Yudy

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May 12, 2022

This course is great. I learned many things. I should take this course long time ago

By Emir C G

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Nov 23, 2020

That was very fruitful to understand the digital product management methods and tools

By Akshay C D

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Jul 14, 2020

It gives a lot of knowledge, can get a little mixed up, but overall great course!

By Smriddhi W

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Dec 10, 2019

Mr Alex is a great professor and the guest interviews also brought great insight.

By Kishore S

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Dec 30, 2020

Fantastic course for product managers. Lot of experiences shared by different PM

By Shynara A

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Sep 4, 2020

a lot of blurry information: not clear sometimes how really to use this or that

By Vanessa R

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May 21, 2022

podría ser un poco más interactivo , sin embargo tiene información muy valiosa

By Sadeq J

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Jun 19, 2021

Trustworthy course and up to expectations, it's just the quizzes like puzzles.

By Alvaro D

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Jul 26, 2020

Except for the multiple questions tests, I think is a good introductory course

By Karishma M S

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Aug 16, 2020

That's a very nice course. Nowadays which is very useful and helpful methods.