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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,442 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

TS

Aug 11, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

AR

May 23, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

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1376 - 1400 of 1,838 Reviews for Marketing Analytics

By ousman m

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May 23, 2020

so good

By Parthib G

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May 14, 2020

Love it

By Sunny S

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May 13, 2020

Helpful

By Shubham A

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Apr 26, 2020

Amazing

By Abhishek p S

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Aug 20, 2019

amazing

By Anuj S

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Jun 29, 2017

Very We

By shilpi s

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Feb 18, 2017

Amazing

By Guo H

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Jul 15, 2022

great

By Hamse H A

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Jan 3, 2022

finish

By Rishikesh K B

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Dec 31, 2020

Thanks

By kemal a r

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Aug 11, 2020

Thanks

By Tejas K

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Jul 23, 2020

thanks

By Christian B

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Jul 20, 2020

Great!

By Sardar M I M

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May 16, 2020

Tough!

By MARICIELO U P

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May 28, 2025

BUENO

By Saikat H

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Aug 21, 2024

great

By MESTOUR A

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Dec 10, 2022

great

By Mohammad S

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Aug 8, 2022

Grate

By Mudassar M

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Jan 8, 2021

great

By CHIRAG

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Oct 27, 2020

GOOD.

By Mr. A T

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Oct 5, 2020

Great

By Gorlamandala S P

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Sep 30, 2020

Great

By Sahil B

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Sep 16, 2020

Great

By Jaydeep P

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Aug 26, 2020

great

By Wei T H

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Aug 16, 2020

good!