What if you could pinpoint exactly where prospects drop off in your marketing funnel—and use data to fix it? Studies show that marketers who use visualization tools are 28% more likely to improve conversion rates, simply by identifying bottlenecks earlier.
Visualize, Analyze, and Boost Marketing Performance
Ends soon: Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.
Visualize, Analyze, and Boost Marketing Performance
This course is part of Digital Marketing Operations & Analytics Specialization
Instructor: Hurix Digital
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Effective marketing measurement requires systematic data integration and visualization to reveal the complete customer journey narrative.
Strategic performance analysis focuses on identifying high-impact, testable opportunities rather than just reporting metrics and basic summaries.
Successful marketing optimization depends on establishing clear insight-to-action workflows that enable rapid testing and measurement processes.
Sustainable growth comes from repeatable processes transforming data patterns into consistent, measurable business improvements.
Skills you'll gain
- Marketing Effectiveness
- Web Analytics
- Marketing Analytics
- Analytics
- Performance Analysis
- Marketing Strategies
- Customer Insights
- Business Intelligence
- Interactive Data Visualization
- Customer Analysis
- Performance Improvement
- Gap Analysis
- Business Marketing
- Process Improvement and Optimization
- Data Presentation
- Data Storytelling
- Performance Measurement
- Data Analysis
- Dashboard
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
January 2026
Assessments
3 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Digital Marketing Operations & Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the foundational skills of connecting marketing data sources to business intelligence platforms and creating interactive dashboard visualizations that reveal customer journey insights and conversion performance patterns.
What's included
3 videos1 reading1 assignment
Learners will develop advanced analytical skills to transform dashboard data into strategic insights, systematically identify high-impact optimization opportunities, and create actionable improvement plans that drive measurable marketing performance enhancements.
What's included
3 videos2 readings2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Explore more from Marketing
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,