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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,396 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MS

Sep 27, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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976 - 1000 of 2,548 Reviews for Introduction to Marketing

By Ebenezer P K G

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Nov 30, 2016

Priceless marketing principles and guidelines revealed into detail!! Very essential.

By Pulkit A

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May 18, 2016

Great course! Would highly recommend to anyone looking for an overview of marketing.

By Tim R H

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Feb 24, 2016

Great course. Learned a lot! Helped me see how much work goes into marketing and how

By Mauricio A A

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Aug 5, 2024

Nice point of view of this module, teachers are excellent as well, 100% recommended

By Forrest A S

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Apr 17, 2021

Awesome course! As a small business owner I've learn a lot about the finer details!

By Rishabh J

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Oct 5, 2020

One of the best courses for someone like me who doesn't have a business background.

By Pyro W

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Jul 1, 2020

Very informative, slides with information need to be displayed a little big longer.

By Tran T L

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Apr 6, 2020

This is a very useful course for those who want to learn about marketing, branding.

By Rafin A I M

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Feb 7, 2020

Actually this is a really a good courses to build a foundation for my future career

By marion T

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Apr 13, 2019

I would change the title which is not relevant compare to the quality of the course

By Nikhil T

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Jun 12, 2017

Very Good!

It has provided me a strong foundation in the core concepts of Marketing.

By Ssonko M

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Jul 4, 2016

Really it is a vital course in understanding how business operates and has evolved.

By Ahtesham S

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Aug 12, 2022

Wonderfull journey , learn alot thanks to DBS and coursera for this oppurtunities.

By Manav J

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Jun 21, 2021

Pretty cool course. I was actually able to understand it even though I am only 12.

By Ahmad B

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Mar 18, 2021

Learned a lot from the professors and the practical examples were very beneficial.

By Neeraj Y

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May 18, 2020

A complied pdf document of the whole course can be given at the end for reference.

By Vibhore p

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Aug 13, 2019

Amazing faculties.

Content is appropriate and easily understandable for a beginner.

By Loriana S M

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Feb 13, 2018

The professor has a great way to catch attention and is super clear and motivating

By narjiss t

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Apr 23, 2017

ce cours etait tres benifique pour moi j'ai appri plusieurs concepts du Marketing.

By BACHU S

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Apr 6, 2017

excellent teaching by all the professors ....thank you for Providing me the course

By Maximilien B

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Jul 7, 2016

As an Engineer with no business background, I found this course very interresting.

By hamza d

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May 3, 2021

One Word Amazing.................................................................

By Maddali A L

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Feb 22, 2021

Great insights, beautiful cases demonstrated along with the theoretical concepts.

By Sergei M

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Jan 29, 2021

Fundamental and complikated. Everything you should about modern marketing basics.

By Pratham G

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Jun 21, 2018

I now have a good hold on how things work in the marketing realm. Thanks so much!