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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,422 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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2451 - 2475 of 2,553 Reviews for Introduction to Marketing

By Issofa B

•

Oct 19, 2022

trés bon cours

By INGALE M K

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Aug 20, 2023

great learning

By Shang Y

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May 18, 2022

Great overall.

By Mahmoud A S M

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Jan 2, 2022

hhhhujjuuuuuu

By Manny L

•

Jul 18, 2020

Solid course.

By Benjamin

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Sep 1, 2017

Good content.

By Danny T

•

Aug 18, 2017

Great insight

By Blake W

•

Mar 20, 2017

Great course!

By Oladele I

•

Dec 7, 2017

Great course

By Ester M

•

Oct 15, 2017

Great course

By Alois M

•

Oct 1, 2017

Interesting

By Uche N

•

Apr 7, 2016

Nice course

By Pablo S

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Sep 3, 2017

very good!

By Garik K

•

Feb 28, 2016

Thank you!

By HELMY M H A

•

Oct 26, 2016

thank you

By Lokesh N

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Feb 26, 2017

NO PDF

By pradyumn p

•

Jun 25, 2025

good

By Sri N K

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Aug 5, 2021

good

By Shraddha B

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Aug 6, 2020

Good

By Vanishri

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Jul 3, 2020

good

By J B V S K

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Apr 16, 2019

Good

By T.Sai N B

•

Nov 5, 2015

good

By Aryan S

•

Sep 8, 2024

No

By Mustapha N

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Aug 2, 2020

F

By Catherine P

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Apr 12, 2016

P