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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,420 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

NS

Jan 3, 2017

An excellent exposure to the world of marketing. The material presented was relevant and up to date with real world examples. The presentation was lucid, easy to understand and most interesting.

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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By VERA E

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Oct 24, 2025

GOOD

By Marie l c

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Oct 10, 2025

Bien

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Aug 15, 2025

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Apr 23, 2025

nice

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Mar 13, 2025

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Nov 14, 2024

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nice

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Apr 30, 2023

good

By KISHANTH B Y

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Jun 17, 2022

good

By Maria E

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Jun 8, 2022

amei

By Tapas D

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May 14, 2022

good

By Hamid g k

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Nov 7, 2021

nice

By Tanvie S

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Jul 9, 2021

Good

By Karima c

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May 14, 2021

good

By GUO N

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Mar 25, 2021

good

By shubham r

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Jun 17, 2020

Good

By aadityafatehpuriya

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Nov 15, 2019

good

By akshat p

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Nov 8, 2019

good

By Ren P

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Apr 22, 2017

GOOD

By Keerti M

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Apr 26, 2016

good

By 许雅竹

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Apr 18, 2016

简洁清晰