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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,229 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

SS

Mar 3, 2022

I​ found the course well done, well paced, easy to grasp and balanced in its sessions. It created the base for further developments, and I am looking forward to continue this path. Thanks!

AD

May 11, 2020

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

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976 - 1000 of 1,095 Reviews for What is Social?

By Pramod Y

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Dec 3, 2015

This course is engaging with actionable insights.

By Laura D

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Mar 3, 2020

fairly straightforward; not that eye-opening. :)

By Andres S

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Dec 11, 2018

Its a little outdated, but its clear and concise

By Abeer A A

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Oct 31, 2016

it's very beneficial and contain many references

By Evie H

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Jul 26, 2019

Great course with valuable resources and books.

By R S

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Dec 30, 2017

Too broad, expecting something more narrow next

By Muhamad A

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May 23, 2020

This is a very interesting course! Well done!

By joy m

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Mar 28, 2018

Great foundational information and tools.

By Diana G

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Mar 16, 2016

Good introductory course to social media.

By Wes C

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Apr 21, 2020

great information! Extremely worthwhile!

By Joshua S

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Jan 19, 2018

Good stuff to be learned by this course.

By Olga S

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Nov 16, 2017

I expected more knowledge to be provided

By AllenChao

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Aug 29, 2016

It's a good introduction to social IMC.

By Lew K S

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May 7, 2020

Very informative! Learnt something new

By Jay H

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Nov 28, 2018

Learning a lot but updates are needed

By Priyanka S

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Aug 31, 2017

very well explained basic concepts.

By Nelson

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Oct 18, 2017

It was a good introductory course.

By Herbert V

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Mar 30, 2017

Excellent, the best introduction!

By abuettner

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Jan 21, 2016

Thank you for those great insights

By Jasee S

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May 7, 2020

i learned a lot from this course

By Paula G

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Oct 10, 2015

Really enjoying this mooc so far

By Diana D R

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Mar 26, 2024

very informative, learned a lot

By Sarah Y

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Jun 23, 2021

Very interesting and beneficial

By AWOJIRIN A R

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Apr 7, 2016

Ok, BUT I SACRIFICED MEGABETYES

By Anne-Sophie C

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Aug 24, 2020

Good content and learned a lot