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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,694 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

JT

Sep 10, 2023

This course boosts my confidence, creating a smooth path in my journey career about digital marketing. Confident enough to face the challenging tasks ahead of me for the better future.

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651 - 675 of 1,610 Reviews for Attract and Engage Customers with Digital Marketing

By Alexander V

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Mar 8, 2023

Agradecido con coursera por este valioso contenido...

By Potrait D

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Nov 14, 2022

Excellent course... really enjoyed learning new stuff

By Taras L

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Jul 20, 2022

Exallent course for starting digital marketing career

By Cano T J J

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Oct 30, 2024

MUY BUEN CURSO Y UTIL PARA NUESTRA VIDA PROFESIONAL

By Abraham M

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Dec 4, 2023

I really enjoyed the instructor's style of teaching!

By Nursyahida

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Feb 15, 2023

very compact and helpful especially for new learner.

By Poonam M

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Sep 1, 2022

This course is very helpful and very new learning...

By Blake A

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Sep 28, 2023

Coach AK was amazing! great choice for this course.

By Zaheer A S A

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Jun 9, 2023

Great ! learned amazing skills and quilty knowledge

By Carol L

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Jan 14, 2023

Very informative and as a beginner I learned a lot!

By Majid T

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Nov 18, 2022

Excellent Instructor. Great Knowledge.

Great Course

By Matias I

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Nov 18, 2022

Excellent course. A lot of info and well explained.

By Ali F

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Nov 12, 2022

I learned a lot of things from this course Amazing.

By Arun N L

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Oct 1, 2022

Step by Step | Encouraging | Informative | Thanks.

By Liliana R R

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Aug 13, 2025

This course was exciting and so much easy to learn

By Fatima S

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Jul 5, 2025

Excellent course I leaned a lot thnkew coursera ♥️

By JADSON G

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Mar 15, 2025

Top, muito bom. É possível ter um bom aprendizado!

By Lance H

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Feb 28, 2024

I loved the presentation. Thanks for the offering.

By Sagui U

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Nov 1, 2023

Loved it! Very informative and easy to understand.

By Bellinger C

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Oct 15, 2023

Excellent material taught by exceptional trainers.

By Maazu m

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Jul 6, 2023

One of the best Career opportunities certification

By Koothaperumal V

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Feb 14, 2023

clearly guided course ware. Very good instructors.

By Guillaume R

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Dec 30, 2022

On point and very clear, the activities were good.

By priyeshi s

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Nov 4, 2022

Very nice. Engaging and Interesting. Very helpful.

By Shelley G

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Oct 3, 2022

Very detailed! Learned so much about the process.