Boost Digital ROAS

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Boost Digital ROAS

This course is part of Campaign Execution, SEO & Social Media at Scale Specialization

Instructor: LearningMate

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Launch, manage, and optimize multi-channel ad campaigns across Meta, Google, and TikTok to analyze performance and boost return on ad spend (ROAS).

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Campaign Execution, SEO & Social Media at Scale Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Ready to move beyond basic metrics and drive real profit from your digital ad spend? Boost Digital ROAS is an intermediate-level course for marketers and business owners who want to master the art and science of multi-channel campaign optimization. If you have a basic understanding of digital marketing and are familiar with at least one major ad platform, this course will show you how to orchestrate a unified strategy across Meta, Google, and TikTok to maximize your Return on Ad Spend (ROAS).

You will learn to launch a cohesive digital campaign from the ground up, strategically allocating a budget and defining target audiences for each platform. Through practical, hands-on activities, you will build a powerful performance dashboard to track ROAS, Cost Per Acquisition (CPA), and other key metrics that matter. The course culminates in a real-world simulation where you analyze 30 days of campaign data and present a data-driven plan to reallocate 20% of your budget, aiming to lift your overall ROAS by 15% or more. This course equips you with the analytical and strategic skills needed to turn ad spend into a powerful engine for business growth.

This module provides a comprehensive, hands-on journey through the entire lifecycle of a multi-channel digital advertising campaign. You'll start by understanding the strategic importance of diversifying your ad spend across platforms like Meta, Google, and TikTok. You will then learn to launch a coordinated campaign, build a dashboard to monitor its performance, and use data-driven insights to analyze results. The module culminates in a real-world project where you'll optimize a simulated campaign budget to significantly increase your Return on Ad Spend (ROAS).

What's included

3 videos3 readings3 assignments

3 videosTotal 15 minutes

Why ROAS is your North Star4 minutes
Metrics That Matter: Decoding ROAS, CPA, and More6 minutes
How to Set Up a Cross-Platform Campaign5 minutes

3 readingsTotal 45 minutes

The Big Three: A Comparative Guide15 minutes
Your Campaign Blueprint: Budgeting and Scheduling15 minutes
From Data to Dashboard: A Practical Guide15 minutes

3 assignmentsTotal 85 minutes

The 30-Day ROAS Optimization Plan40 minutes
Hands-On Learning: Your Multi-Channel Launch Plan30 minutes
Knowledge Check: Campaign Strategy and Metrics15 minutes

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Instructor

LearningMate

275 Courses21,430 learners

Offered by

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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